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Golf Channel and The First Tee team up (8:35)
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Golf Channel president Mike McCarley joins PGA Tour commissioner Tim Finchem and The First Tee CEO Joe Louis Barrow Jr. to announce that Golf Channel will become a proud media partner for The First Tee.
TRANSCRIPTS
-As all of you know, the fist see program got
started in about 14 years ago in 1997 and has
had steady growth ever since having in touch, I guess
close to 5 million kids at the end of last
year. Earlier this year, we announced the year long campaign
to raise enough money so that we would have the
resources to fund reaching 10 million more kids over the
next 5 to 6 years in the program both in
schools program and in dedicated facility program. In order to
do that and to be effective and I would say
that we are closing in on halfway to goal of
100 million dollars in that effort. This effort will culminate
at Pebble beach in October in the form of All
Star Pro Am with the participants, the major donors in
the from of trustees joining us in Pebble Beach, but
in order to reach our goal, a lot of work
has been done to create an awareness of the impact
to the first tee on kids and the relationship between
being able to raise this money and reach 10 million
kids. To do that at an even greater level, we
have a great announcement today from Mike McCarley. We are
very excited about this announcement and we think that elements
of what Mike is gonna talk about. It really gonna
gives additional momentum in the marketplace to accomplish our goals
and so with that I'll turn it over to Mike
for the announcement. -Okay, thanks Tom. The First Tee's campaign
for 10 million young people is a worthy and remarkable
goal that we are pleased to lend our support behind.
In the last year's conversations with Tim and conversations with
Joe, it came to pass that we could really contribute
in a way to help them show the momentum that's
behind this program and really help showcase and tell some
of the great stories not only with the kids who
are involved in this program, but also with the mentors
who are involved in this program and how more and
more people in the game of golf, who love the
game of golf can give back to the game of
golf through the first tee, and in that way, I
think, our part is to help maintain the momentum that's
already been created through this campaign. So, we're growing company
that helps connect the world of golf, and it's my
firm belief that we have a very real responsibility to
give back to the game. Mr. Palmer, in conversation, he
and I had several weeks ago as he was making
his decision to make a significant contribution to the first
tee told me that he feels that we all have
a real responsibility to live game better than we found
it and not only as the Arnold Palmer, so you
obviously need to listen everything he says if you are
in my position. Many of you probably don't know that
he's the founder of the Golf Channel and he has
been a very influential guiding force in the direction of
the channel has taken over the last year specifically, but
over the 17 years in history of the channel as
well. He also told me that there are few places
he feels that kids can lean lessons that will take
them through life better than a golf course. So, what
better place to be and teach kids lessons than a
golf course. What do we bring to it? I think,
Golf Channel can share the stories about the kids and
the mentors and the best example that I can remember
of in this past year when what we could do
actually came together for me was at the tour championship
last year Rich Lerner did a 4 part series on
the revitalization of the east like and on the final
part of that series that Erik Sunday on NBC just
prior to the final round coming on. He talked about
the impact that first tee had on some of the
kids and some of the parents in the community and
he introduced a very young, but very poised young man
named Alvin Winston, and in that piece he asked him,
he said, I noticed you had a very firm handshake
and you looked me right in eye when you meet
me and he said, well, I was taught that when
you meet a man you give him a firm handshake
and you look him in the eye when you introduced
yourself, and it was in that moment that I really
thought the First Tee has a lot to do with
golf in the teacher's lessons, but then golf, but it
really teach us lessons about life. So, today, we're proud
to announce our partnership with the first tee as a
proud media partner to help tell more of the stories
to help this campaign for 10 million young people, maintain
its momentum and try to get more and more kids
and more and more mentors who are already in the
game of golf more involved in the first tee. Thanks
and Joe. -Mike, thank you very much. We're delighted to
have Golf Channel as proud media partner. Here's little question
that the first tee may gain strides over the last
14 years, but to be able to set an ambitious
goal to reach 10 million additional young people over the
next 6 years is an extraordinary and very ambitious if
not an inspirational effort. In order to do that, the
First Tee really has to really scale up our efforts.
We're in some 750 program locations in golf, we have
to grow that to 1200. We have to increase the
number of volunteers, increase the number of coaches, and increase
the number of individuals who will invest in our chapters
as they reach out to more young people throughout their
communities. We have to take our school program from the
4700 schools that we are in now to some 10
to 12 thousand elementary schools over the next several years
where will reach several million young people there as well
and in order to that to be able to Golf
Channel help tell of the story of the outcomes of
the impact we're having on the young people is an
extraordinary opportunity for us. To reach out to their audiences
and share with them how the teachers are seeing the
differences that our national school program are making with the
elementary school teachers, elementary school students throughout their school. To
be able to share the stories of the young people
who are being impacted by our chapters through our life
scales and leadership program is an extraordinary opportunity for us.
Literally, 1 in 4 young people in this country don't
finish high school and that's a sad, sad statistic. In
2010, 1,100,000 did not finish high school. That's 1 every
26 seconds. Another statistics is one out of every 3
individuals, 1/3 of the young people are obese or overweight.
We feel that the First Tee can partner with many
organizations to address those issues. We know that the young
people coming out of our core program are more focused.
They are driven. They not only have ambitions to finish
high school, but they have desires to go on to
college and with our 9 healthy habits program, which we
developed with Annika in the part of hospital for children
really will help young people not only share with them
what to eat and how to exercise but what emotional
that should be to make and social choices they need
to make. At the end of the day, Golf Channel
is gonna allow us to be very effective in sharing
these stories over and over again with people who we
hope will be involved with the first tee and, Mike,
we're extremely pleased to have you as proud media partner,
thank you so much.
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