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PGA Show: Arnie's line upgraded (2:31)
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DESCRIPTION
Win McMurry gets a look at Arnold Palmer’s line and the changes to the clothing during the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.
TRANSCRIPTS
-So, Arnold Palmer has always been not only known for
his great golf but also for his great fashion. And,
I'm here with Geoff Tait at the Arnie booth. Geoff
Tait is the co-founder of Quagmire Golf which is recently
acquired and-and kind of helping re-brand Arnold Palmer's clothing line,
Arnie's. -Uh-huh. -So, it's been a cool venture for you
guys. -Yeah, it sure has this. It started about a
year ago and the Palmer people actually gave us a
call and said, "Would you be interested in reinventing Arnold
Palmer's clothing?" So, hence, a year later, Arnie was born.
So, it's been a fun ride for sure. -It has
been. Well, you guys certainly are growing the line and
making it really youthful. One of the big trends I
see this year out of the show is this throwback
kind of old school golf look and that's definitely kind
of let the-- the Arnie brand seems to envision and
bring to the table. Here, you have one of the
little patches on your sweater and-- -Sort of. What we
actually did to design it is that I went through
his closets in Latrobe, Pennsylvania. And, I saw what he
used to wear back in the 50's, 60's and 70's.
So, it's really-- -So, he'd really let you in to
his closets. -I was right in his closet. He let
me take-- -You are pulling out-- -It was crazy. -Yeah.
-He let me take shirts home with them. I was
wearing them around and-- and just like-- -I mean like
this really is worn by the King of Golf here?
-Yeah, exactly. And, so I was getting inspired by all
of that stuff and I came up the idea that
we should make it what he wore back in his
high day of golf. -Uh-huh. -And-- and, we put more
modern twist to it, more modern fabrics and stuff. And,
it's just been fun to explore all the old pictures
and-- -Yeah. -and his clothes and all that. -What does
he say about the line, himself? -We were actually at
a party with them two weeks ago at Bay Hill
and he came up out of-- out of nowhere with
the new Arnie sweater on so that must be-- it's
the best endorsement you could ever have-- -That was it?
-with Arnold Palmer wearing the stuff that just came out.
So, it was fun. -He's actually wearing it. -Yeah. -And,
you guys have great news with Ryan Moore joining you
around. -Yeah, we-- he was top on our list to
be the Ambassador of Arnie Wear and he's just this--
he's known for his style and I showed him the
line in Vegas. And, he said, "I love this stuff.
This is exactly what liked to wear." -Yeah. -So, he's
on board. -And, one of the coolest things with Ryan
is that he didn't want to kind of go to
one company and wear their clothes because he has such
a kind of individual out on the golf course. -Yeah,
exactly. And, that's the kind of guy he is. He
wants to have his own personality and he's going to
be the only guy that's actually wearing it out of
the tour because we don't want to saturate the market
with everybody showing up with the same shirt on. So,
we'll be unique. We've scripted all of his outfits and
he's excited to wear everything that we have so. -All
right, very cool. Well, thanks so much. -Thank you very
much.
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