Win McMurry checks out Ian Poulter's latest fashion offerings during the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.

TRANSCRIPTS

-We're here at IJP, Ian James Poulter Design. -Yes. -And we're...

-We're here at IJP, Ian James Poulter Design. -Yes. -And we're with Scott who is the brand-- international brand director-- -Correct. -for IJP and you guys have a lot of really cool things going on here. I love the colors. This color is mean and how everything kind of goes together. Tell me a little bit about this outfit you just whipped together. -Well, that's-- that's a great lead anyway. Thank you. I mean, one of the things that we really find ourselves on is the ability to lifestyle our product. -So, everything from a particular color line works back to one another. We base all of our things off of our tartans. This particular tartan is our cornflour color in tartan. -Looks so Ian. -Yes. Right? Absolutely. He's looking forward to getting this on for fall for sure. -Uh-huh. -So, this is part of our fall '12 collection. There's 4 colors in our tartan and then we base everything back off of that tartan with the rest of our colors and so that's what we do and so this color block piece will go back to it. The solid will go back to it. It's always all about the tartan, but even though it's all about the tartan, we also have classic pants and classic shorts to go back to everything. Just like I talked about right here, this is another color way that we do and this is our fuchsia color way, so you have this. It's gonna go back-- -Bright color pop. -Exactly right. -And with a little more muted shirt,-- -Exactly. -it brings out the-- the color. -Yep. I wanted to show you too-- -Surprising together. -This is the belt that goes back to this guy. So, as you can see, when you're-- when a client comes in, they're gonna be able to put the whole outfit together. -Right. You can accessorize it and make it all work. -That's what Ian is all about, let me tell you. -It's all lots of different-- You know, you have lots of different things going on. -Yup. -And the detailing and the color blocking, but they are really pulled together-- -Exactly. -nicely. -Exactly. So, from a lifestyle presentation, we feel like you can take this on at the golf course and just as easily like I'm wearing today. I'm wearing a jacket with black watch and a white dress shirt. -Right. -You can take it to the boardroom or you can put a pair of blue jeans on. Take the shirt and go like that, so it's a-- You know, you can take it any direction you wanna take it. So, it's a-- -Yeah. -We really-- really-- -It's definitely a fun line. -Thank you so much. -And it's this year. I can't believe it. -I know, right? -Wow. -We're so excited. We've-- You know, for the first time ever, we've got our own corporate headquarters and warehouse. It's down in West Palm Beach not from far Orlando. I live in Jupiter and so everything is centered out of there and so it's really, really starting to get grounded in the U.S. -Yes. -So, it's a very exciting time. -And this is really the only major apparel line that is really owned by a tour player. -Yeah. Top 20 tour player in the world and-- and he calls me all the time. Hey Scott, this is what we-- And it's so exciting. -Meaning he's really involved? -He's very-- -Yeah. -very involved. -He's very hands-on and yeah. -That surprises you? -Yeah. Not one man. -So, it's-- it's-- it's exciting times for IJP Design. No question about it. And from a global perspective, things could be better, so we're very fortunate. So, we're looking forward to a-- a great 2012 for sure. -Well, thank you so much. -You're welcome. Thank you.

HP Byron Nelson Championship

TPC Four Seasons Las Colinas golf course (Par/Yardage: 70/7,166) was originally designed by Jay Morrish with player consultants Byron Nelson and Ben Crenshaw in 1982 and was redesigned in 2008.

Visit Pennington Seed to make your lawn look like TPC Four Seasons.

Golf Channel