Win McMurry interivews the CEO of Ogio, Tony Palma, to discover their latest creation during the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.

TRANSCRIPTS

-I'm here with the CEO of OGIO, Tony Palma. And, one of the thi...

-I'm here with the CEO of OGIO, Tony Palma. And, one of the things I love about OGIO, I think you guys are definitely known for your golf bags. They're so functional, all the technology in there that you employ, it was really cool. I've kind of unlike a lot of other bags that we see on the market. But, they also have such a cool fashion element to them as well. Tony, can you tell me a little bit about this bag itself with all the different chambers here on the top of your golf bags. -Great, let me think [unk]. Well, first of all, this is our new bag. It's called the Chamber. And, it's our newest technology in golf bags. Now, what we did is we-- we focus on it on solving for at the age-old issues, how to keep your-- your golf clubs protected and quiet on the golf balls. So, we created was a-- a silencer system on the bottom of the bags with our technology. And the idea is that the clubs fit into the bottom of-- of this silencer, [unk] the bottom, hold the clubs in place and protect your club. -So, then I explain to them all over the place-- -Not frankly. -when you take off and you [unk]-- -And also, there's a diaphragm on that top that actually secures the clubs in place. So, the way it works is you're playing golf and you just simply just-- just get your club, drop it in the bottom. Lock it in place, perfectly quiet but still it doesn't move. And the best part is as you should took your bag over and fall over, it won't come out. -All right. Where friend place a frank on you and, you know, unhooked your bag for the bag of the cart and take off the balls. -Does that happen to you? -Never. Yeah. -Yes. -You know, that's so cool. Is it like specified for driver through-- through the every bag in your-- -So, yes-- -as the club in your bag? And, do you have a specific spot? Or, they're kind of interchangeable? -First-- first of all, you-- you-- it's actually very-- a dynamic. You can put clubs in different spots because it place in your putters-- -Uh-huh. -your woods on-- on the sides. But, it's very dynamic. -Very cool. Well, I love the-- the bright neon. I've seen a lot of that in the show this week. I mean we're seeing pops of neon everywhere. And, you guys really kind of taken off into the-- the fashion realm as well and have launched in the apparel. -We kind of-- we-- we felt-- as a company, we felt it's very much so on. I mean [unk] we need fashions to our bags, our [unk] and things like the white stripes would be very, very good fashion forward. And people coming knowing knows as the fashion company that most of us [unk] are going. -Right. -As a result to that, we distribute the brand new line of apparel for that. It's very fashion forward. It's very [unk]. It speaks the adrenaline of OGIO. We come from a sports background, so our looks are very aggressive and adrenaline-inspired. We want to make sure as you go out and play golf, we have [unk] swagger your stuff with a little attitude. -Right. -We do all the line that has both the look and a technical fabrics to actually allow you to play golf. It feel great and we company golf. It feel great and way awesome to have the [unk] or whatever it would with friends-- -Yeah. -and having a great time but looking great along the way. -Yes, but let's go and take a look over at them. Come on. -All right, I'll start here. So, here is an example I showed you our bag earlier. Well, here's our example of club [unk]. It brings that chart called the [unk] from the golf bag. It lets you take your [unk]. -Uh-huh. -It's very cool. It's very fashionable. -That's very much life dancing fabric of the Chamber bag. -And then, lightweight materials and performance materials. We don't believe they're going to [unk]. They'll quite [unk]. -[unk] of our-- of our [unk] shorts. That's a lot more fun and aggressive. Focused in the [unk]. -And, it feels so comfortable. They're almost like a board short for a guy like a bathing suit. -Absolutely. -[unk] fabric but does really-- -Absolutely. -Get wet and stay right. -And in some of our-- some of our fashions and apparel, you can see above here. We're trying to bring more of-- of a men's fashion element to our look. Not just [unk] simply a golf shirt in one. Make sure you have a little swagger when you're out there playing golf. -All the detailing. -So, here's a heather looking garment that has a look and feel of-- of cotton. It's so very comfortable be at the performance aspects of a [unk] material. Beautiful garment. [unk] package. -I love this. [unk] so I know how [unk]. It's also really big this year. I've seen that in a lot of places and you guys have quite a lot of functional pockets in your bags as well. -Uh-huh. We do. We do. -So, I love all the details and the pockets are neon continues. -And we absolutely [unk]. We want to make sure that we keep vibrant as loud with [unk] on the-- on the golf course. It's an aggressive look that we do. [unk]. -Oh, yeah. All right. Well, thank you so much Tony. I appreciate you showing us the line. -Thank you. Thank you.

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