Looking for the latest in European Golf attire? Look no further than Sub 70. Win McMurry has the report from the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.

TRANSCRIPTS

-Hi, I'm here with Randy Gordon of Sub70 USA. And Randy, tell m...

-Hi, I'm here with Randy Gordon of Sub70 USA. And Randy, tell me. How did this brand originate? Not here in the United States, right? -No, when we see-- well, actually the brand was started by three-- three very close friends in the U.K. And, they-- they couldn't quite find anything that they like to wear when they play golf and so they designed some stuff on their own. They took it to the tailor and had it made and-- and soon enough, all of their buddies were saying, "Where did you get that?" And, so it was primarily an internet company over in the U.K. And, I came across it actually on the internet. I came across the brand. I love the brand. I love the colors and the-- the feel of it-- -Uh-huh. -and the name caught me as well. And, I got in touch with the guys and we brought it over here across the pond and we-- we launched-- we're just launching this year with our Spring and Fall Collections. -One of the things that I notice with this brand is it-- it sort of reminiscing to me of J. Lindeberg or, you know, other European type of style clothing. But, you-- you have more color offerings and more kind of unique kind of characteristics to the clothes. There's more plabs, more kind of throwback style and things as well, right? -Totally, yeah. It's-- it's similar to a Lindeberg in that aspect of the athletic fit. But, where we-- where we kind of step out on our own as like you said very vibrant colors, patterns and it's got that U.K. kind of retro feel and look to it. -Uh-huh. -So, it's got a very-- even though it's very similar, it's got its own very unique look and feel. -And you guys have not been along-- around very long. Right just about a year here in the United States? -Yeah, we-- we brought it here for the end of spring and summer season last year. -Uh-huh. -This is our first full year here and the response this year was great. Everybody loved it. And, we're just carrying through as what we've started on with last year. -Where can we find Sub70 here in the United States? -You can certainly find it at all top pro shops and green grass, some lifestyle shops, [unk] eagles carried it. So, I think as we-- we too decides being just a golf where we like to think of ourselves as a light golf [unk] lifestyle. -Uh-huh. -This is a lot of our goods you can wear off the course as well so. -Well, I definitely like the luck. Thanks so much. -Thank you.

HP Byron Nelson Championship

TPC Four Seasons Las Colinas golf course (Par/Yardage: 70/7,166) was originally designed by Jay Morrish with player consultants Byron Nelson and Ben Crenshaw in 1982 and was redesigned in 2008.

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