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PGA Show: Travis Matthew golf apparel (3:12)
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DESCRIPTION
Win McMurry chats with founders of Travis Mattew on their latest golf apparel offering during the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.
TRANSCRIPTS
-All right, so I'm here with Chris and Travis. They're
the masterminds behind Travis Mathew launching. And, you haven't noticed
this logo recently. I don't know where it's been because
it's been all over the place. They began on the
West Coast. But now, you guys really kind infiltrated the
entire country. I feel like you're everywhere these days. -I'm
glad to hear that. It means we're doing something right.
-Yeah, definitely. I love your style. Where is kind of
the-- you know, that inspiration for the Travis Mathew line
for you, Chris? -It just really trying to share some
of California lifestyle and culture. I was a golf pro
for 13 years in Huntington Beach and-- -Yes. -you know,
we just wanted to create something that you could wear
on and off the course and not feel like a
total golfer all the time, so. -A couple of your
players-- I know you have for the-- a stuff of
guys out on tour representing the brand including Bubba Watson
and John Mallinger. How do you go about picking the
guys that really represent you? -Well, we kind of fell
into John. He was forced to do it because he
was our friend. So, he was the first one to
wear it on tour with Tommy Armour. And, Bubba actually
coincidentally in [unk]. His agent came to us. She was
on a club pro in Arizona. One of the guys
at the club pro had her shirt on and she
liked it and-- -I like that. -it's a wrap. -It
looks so good. -We're pretty close to her. -[unk]. -Yeah,
so she contacted us and then we have this [unk]
together. -Chris, tell me a little bit about the line
that's like right now available in your local store. -Correct.
-What kind of the spring line here. I love the
colors, pastels. -Yeah, they're-- the line was originally started with
a lot of blacks and whites and grays. And as
it's grown, we start to incorporate a little bit of
colors of the spring. It's natural to do some color.
This is our delivery one that starts for spring which
was in stores now. We have ordered a lot of
pink. Obviously, that's Bubba influence. -Yes. -Bubba is a pink
guy. So, that is-- -Where he's gone all pink at
this? -He is for the Masters. He's gone pink all
four days. -Uh-huh. -Same outfit all four days. Different outfits
for all four majors. Then, we turn in this. We
knew [unk] something of blues along with the blacks, whites
and grays. The important thing is we always have blacks,
whites and grays as our fell engagement for the line
and then we incorporate some color around it. We bring
in some purple for the second delivery. And then, right
over here is we just bring in a little bit
of lead-- red with your blues as well. -So, that's
a very nice look. I love it. The laid-back kind
of stuff and the-the fabric here-- -So, these-- -this is
also a little different fabrics than your regular fabrics. -Yeah,
this right here is a 6040 cottonpoly blend. So, it
gives you all the performance characteristics of your traditional like,
you know, what they call tech fabrics. But, it looks
more like you're off the course casual-- that's more of
type of a lifestyle wear. -Great ones. Now, I like
the little accent from these like the buttons and the
pockets. -Exactly. -[unk]. -Thank you. -Well, thanks so much guys.
A lot of fun over here at the Travis Mathew
booth.
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