Business Edge for Friday March 16 2001

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The latest:
 
FALDO GOES (EIGHTEEN) GLOBAL: His major-winning days may be behind him, but Nick Faldo still has something of a hold on the minds of modern golfers. The folks at e-commerce company EighteenGlobal think so; theyve signed Faldo to carry the company logo on his bag.
 
EighteenGlobal, based in Dallas, helps club pros design and run their own websites with an eye toward maximizing profits at green-grass pro shops. Part of the plan calls for moving pro shop prices closer to those at off-course outlets. The company operates in the United States, Great Britain, South Africa and Australia.
 
RACKING UP DOT-COMS: In its continuing campaign to reach critical mass in the Internet golf site business, TravelGolf.com has bought GolfAustralia.com. Travel will merge that site with AustraliaGolf.com (all those URLs get confusing, dont they?). The new Australia site will debut next week.
 
From its base in Tucson, Ariz., TravelGolf manages 20 regional golf publications, including MyrtlebeachGolf.com, ChicagoGolf.com and ScotlandGolf.com.
 
COMMAND YOUR SLICE TO DEPART: You know those On Command pay-TV boxes on the top of so many hotel TVs? They now have more than just movies and games. Starting this spring, the menu at more than 3,450 hotels will include the On Command Golf Academy, in which guests can choose from a number of instructional videos.
 
Just dont hit that lamp, OK?