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Business Edge for Tuesday May 8 2001

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THERE BUT FOR THE GRACE: Remember master putter designer and constant smiling guy Bobby Grace? He developed the Fat Lady Swings, the Kid and several other successful models from his plant in St. Petersburg, Fla. before being bought by Cobra Golf a few years back. When he parted ways with Cobra, he got involved in an Internet venture about caddies. But his real love has always been designing (and collecting) high quality putters.
 
Well, Grace hopes his old pals on the PGA Tour remember him at this weeks Byron Nelson Classic. Hell be there with his latest putter creations, although theyll look a little different than the old silver-colored aluminum models. Black and copper will be the dominant colors in the new line. And in keeping with Graces penchant for catchy, comic-strip names, the mallets will be called the Fat Lady Swings, the Little Man and the Pip Squeek (all names of prior Grace models) and the blades will be called the Snyper, the Pik-Pocket and the Cross Bow.
 
CALLAWAY STAFFING GAME GROWTH INITIATIVE: When Ely Callaway decided not to retire last year after all, many observers began to sound the death knell for the career of industry veteran Chuck Yash, who had been pegged as Mr. Callaways successor. Word was that Callaway was dissatisfied with the manufacturing glitches in the opening months of the companys golf ball operation. When Yash was appointed to a special company department that was given the task of growing the game, many thought he was being put out to a custom-made pasture.
 
Now it appears that was never the case. Callaway is taking its grow-the-game initiative seriously, and may be the only company in golf with an executive titled vice president of recreational golf development. Mike Haynes, a seven-year Callaway veteran, will be the first holder of that position, and will report to Yash.
 
You Pac 10 fans might remember Haynes name from his career as a defensive back at Arizona State, and then with the New England Patriots and Oakland Raiders.