CALLAWAY BROOMS 'EM: In the golf equipment endorsement universe, this is tantamount to the planets aligning. At the Napa Valley Senior PGA Tour event last week, Callaway Golf swept the field equipment count in all six major categories: Drivers, fairway woods, irons, wedges, putters and golf balls.
Having the most of a product in a particular week doesnt necessarily translate into sales right away, but the cumulative effect of good weeks usually makes an impression on buyers of premium golf equipment. The Senior circuit has long been an important part of Callaways endorsement strategy, which relies on equipment use by big-name players such as Bruce Fleisher, Jim Colbert and Jim Thorpe.
Callaway once got close to this achievement at the 2001 Royal Caribbean Classic, when the companys products topped every category except wedges ' a segment in which Callaway did not yet have a product.
RECORD FOR FOOTJOY: As long as were in the superlatives department: FootJoy claims the largest golf glove market share in the business. The Fairhaven, Mass.'based company, sister brand of Titleist in the Acushnet family, has 47.7 percent of the on- and off-course market, up 3.1 percent from last month, according to the latest count by industry metrics leader Golf Datatech. Thats more than five times the share of its closest competitor, FootJoy says.
Besides its staple StaSof, SofJoy, WeatherSof and related brands, FootJoy is riding the success of its F3 line. That glove combines leather and flexible mesh areas; FootJoy says its the fastest growing glove in the business.
SEEN AT DISNEY: Sources report seeing Nike putters in some bags at the Walt Disney World PGA Tour event this week. Nike has spent the last two years establishing a foothold in clubs and balls, but rumors of putters have been floating around for some time. One of the prototypes is said to be in the bag of Tour veteran John Cook. Look for the first models to reach the market in mid-2003. But there is a childs version available now as part of Nikes childrens club initiative, announced last summer.