Masters Leaderboard Translated

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As another in our long list of services offered with you, the golf gearhead, in mind, I have put together this explanation of what the 2003 Masters leaderboard really means ' to the equipment industry, that is. Well review selected participants in tee-time order.
 
Sunday, 2 p.m.: Rich Beem. Got that TaylorMade-adidas Golf logo out there; got some TV time as winner of the major before this one. Faltered down the stretch, but was expressive. Good face time for TMaG, even with T15 finish.
 
Sunday, 2:10 p.m.: Len Mattiace. Yahoo for Hogan! The bag for Spalding Sports Worldwides premium iron line got all over the camera, and Len made some classic swings with the sticks. Gracious in defeat, even with the tears. Ran up a lot of rungs on the esteem ladders of a lot of people. Hell be back.
 
Sunday, 2:20 p.m.: Phil Mickelson. Man, after that multi-time-zone putt on No. 2, Futura putters by Titleists Scotty Cameron should be flying off the shelf like little space ships on sticks. The Titleist bag was front and center, and it looked for a while as if the monkey might be climbing off Phils back. Pretty good exposure for one of Titleists chief player investments. Jim Furyk. His dogged determination makes Hogan look good. They like this guy and expect him to break through in a major-championship way pretty soon, maybe even this year.
 
Sunday, 2:30 p.m.: Tiger Woods. Nikes big hope took a rare trip to golfs land of the hopeless. Tigers anomalous round cost Nike a little exposure for some spiffy new clothes (yes, that was a new shade of red). But dont worry; youll see it plenty as the season goes on. But after the third hole Sunday, it was almost as if CBS was staying away to save Tiger from embarrassment. Tiger himself was a gentleman in his post-round talk with Peter Kostis, and swooshes were seen in abundance. Jose Maria Olazabal. Fingers at MacGregor Golf should be sore from a lot of crossing. JMO was playing V-Foil clubs, a line MacG is very excited about. Had he broken through and won a third Masters, BellSouth guys would have been up all night installing new phones at MacGs headquarters to handle the calls. No brand has won more majors. And theres history: That huge putter Jack Nicklaus used to win in 1986 was a MacGregor, and it sold out like hotcakes with the really good syrup.
 
Sunday, 2:40 p.m.: David Toms and Vijay Singh. The Cleveland Golf pairing. Had either caught fire, Cleveland would have basked in the heat. Not that its cold over there; Cleveland claims that industry data shows it is the fourth largest golf equipment company now in terms of dollar sales. Three majors in this group could have easily yielded a fourth. As it was, the Cleveland logo on both visors got plenty of airtime.
 
Sunday, 2:50 p.m.: Jeff Maggert. Mistakes aside, a valiant effort that got the Ping bag on the air a lot. Fitting, as Maggert has been one of Pings most consistent supporters. Mike Weir. Whoa Nelly, we got a barnburner goin in Carlsbad. Surely the TaylorMade-adidas folks were overjoyed beyond speech when their man came through. CEO Mark Kings goal since he took over, stated in the companys advertising, has been to be a performance golf brand, and of course this victory will attract a lot of consumers to that idea. Funny that Weir doesnt have TMaG on his hat, but dealings for endorsement space on golfers sometimes run into pre-existing deals and player promises and preferences and such. No matter; Weir had TaylorMade images going in abundance, from the bag to the driver to the irons. Look for them to be popular in Canada. Oh, and chalk up more exposure for Scotty Cameron. Weir used an SC model (not the far-out-looking Futura, though) in his win, and a lot of low-angle shots showed it off.
 
Just as the leaderboard Sunday included the cast of characters you might expect, so did the equipment leaderboard. It will be interesting over the next couple of weeks to see how all that TV time translates into sales.