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Never Compromise to Introduce Wedge

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Never Compromise 56 degree wedgeSTILL NO COMPROMISE; JUST MORE PRODUCTS: Those black-gray-black putter heads have become nearly ubiquitous on many professional tours. But the company that makes them, Never Compromise of Vista, Calif., plans to branch out. NC will bring out a 56-degree wedge soon, and it too will have the trademark gray-stripe head finish. Suggested retail will be $99.95.
 
NC was founded in 1997 by Vikash Sanyal, Brian Pond and Brad Adams, all veterans of Odyssey Golf who missed that high-energy, small-company feel after Odyssey hit the big time. Sanyal (money and marketing), Pond (design) and Adams (tour relations, and son of the late metalwoods pioneer Gary Adams) have earned the respect of much of the industry for making putters that have found wide acceptance among pros.
 
But the company has also gotten a back-room reputation for running through money quickly, which has had some observers worrying about NCs survival in the tough golf economy thats expected over the next year. But never fear: Sanyal always seems to find the funding, and word is at least one Big Five equipment company once expressed interest in a joint financial venture.
 
STAYING COOL AT ETONIC: Keeping golfers feet cool has been all the rage in golf shoes over the last 12 months. Etonic, the golf shoe division of Spalding Sports Worldwide, will offer the new Dri-Lite line of shoes, which boast a special vented fabric that allows the shoe to breathe ' and the golfers feet to stay cool and dry, Etonic says. Shipping will begin in January; suggested retail will be $150.
 
GETTING A GRIP IN CHINA: By October, Lamkin Corp. expects to be producing golf grips in its new, 70,000-square-foot factory in Guangzhou, China. That plant will handle international clients, while the existing facility in Tijuana, Mexico will handle U.S business and aftermarket (regripping) work, as well as research and development.