NEW PRODUCTS GALORE: This doesnt look like a golf economy in shock. New products from Callaway Golf, Adams Golf, and Wilson Golf will be in pro shops over the next two months (except one Callaway ball model, which will come out in March 2002). Despite industry fears that the uncertainty arising from the Sept. 11 terrorist attacks will depress leisure product spending, the new products make things look robust for the moment.
And theres more on the way. Titleist had planned to launch its newest Pro V family golf ball models Sept. 12 at the PGA Tours American Express Championship, but that was all called off out of respect for the national situation.
But the two balls will be out soon enough. Already, theyre on tour. The names arent final yet, but the model called the Star, which has less spin than the Pro V1, is in the bags of 24 players at the Texas Open at LaCantera. Four players are using the Diamond model, which has more spin than the Pro V1.
All this comes within weeks of Titleist introduction of its NXT balls.
Titleist is coming on strong in a continuing effort to counter the potential threat from sporting goods giant Nike, which plans to add a David Duval model to its Tour Accuracy line. The Tour Accuracy DD and another new ball line, the Precision Double C, will ship in February.
HX Red and Blue golf balls
'Tubular Lattice Network' instead of dimples for improved aerodynamics
$58 per dozen
CTU 30 Red and Blue golf balls
Thin urethane cover allows for larger, more powerful core
$50 per dozen
Ultimate GT irons
Lower center of gravity helps get ball airborne
$800 per set
Deep Red irons
Clubhead weight low and back for better lift; low-torque Fat Shaft
$950 per set (graphite); $750 per set (steel)
As-yet unnamed Pro V1 models
'Star' has less spin than Pro V1; 'Diamond: has more
Not yet known
Not yet known
Tour Accuracy DD golf ball
Ball David Duval used in Open Championship; high trajectory and low spin
Precision Double C golf ball