Precept Shows Well Softspikes Extends Reach


The latest:
PRECEPT RISES AT SHOW: Attendance at the recent PGA Merchandise Show (Jan. 24-27) was down 5 percent, but Precept Golf claims to have gone the other direction, and in a big way.
Precept claims its sales at the Show were up 240 percent, led by the new Laddie golf ball. The soft-cored ball is a follow-up to last years surprise success of the MC Lady ball.
Overall, its ball sales to accounts at the Show were up 260 percent, Precept says. Club sales, an area Precept is approaching with renewed vigor, were up 190 percent.
SOFTSPIKES DIGS INTO MARKET: Into every corner, apparently. The Gaithersburg, Md.-based maker of the Black Widow cleat, among other products, introduced its Q-Fit insert system, which it says is compatible with the Q-Lok system made by Champ Golf. The Q-Lok receptacles are found in many shoes made by Nike and Etonic, so aftermarket spike buyers can now use Softspikes products if they want to change out. That now covers every golf shoe in the business, Softspikes says.
Softspikes Black Widow was on the feet of 18 PGA Tour winners in 2001. The company and its British counterpart, Trisport Ltd., are owned by Sport Holdings, Inc. Its Fast Twist insert system is original equipment on FootJoy and adidas shoes, among others.
Champ, a brand of MacNeill Engineering Worldwide, introduced its TRA spike at the PGA Show. Its a soft cleat that boasts an anti-clogging bar designed to block grass from getting packed into the spike cavity.
Lazy Days Book Cover
CURL UP WITH A GOOD ONE: This is usually a good season for golf book sales as winter-weary Northerners await the unfreezing of their favorite courses. Among the current offerings from Sleeping Bear Press is Lazy Days at Lahinch, a collection of Irish golf stories designed to satisfy a whimsical streak. One tale concerns a man who releases a leprechaun and suddenly sees his game improve.
Just a hunch, but I predict more golfers will be looking for the ends of rainbows soon.