The Callaway ERC II is said to be selling well, but the hoopla about its illegality has waned a bit since its October introduction. Question is, does a product like that depend on an outlaw reputation to sell well?
Which raises another question: Could the U.S. Golf Association serve itself best by simply stepping out of the way? Some over-the-wine-glass speculators say that if the USGA revokes the spring-like protocol and simply takes the reins off, perhaps the non-renegade ERC II would be viewed as just another premium driver. Besides, authorities such as former USGA technical director Frank Thomas have said the natural performance ceiling is only 15 more yards anyway.
That said, dont hold your breath for the USGA to give in.
Talk seems to be the ammunition of choice in the golf ball wars these days. Titleist gets coverage for its Pro V1 in USA Today. Nike tells me Tiger might go on a tear and vindicate their solid-core entry ' and so far, he has. Spalding claims solid-core primacy based on history. And Pro V1 players keep extolling Titleists virtues all the while. So what are we to think? A group of mostly sincere players talks up a product ' but doesnt payment for endorsements automatically queer the sincerest testimonial? Titleist chief Wally Uihlein likes to say that if money werent at issue, everyone on tour would be playing his products. One way or another, Id like to inject the practice range bottled water supply with some kind of truth serum to find out.
By the bye, are your hands good enough to feel the differences in these modern golf balls? Mine neither.
Callaway is planning to sell its new CB1 golf ball for less than $30 per dozen. Mark your calendars: On this date, Callaway entered the mid-price market for the first time ever. And whos the target? Could be Precept, whose surprisingly successful MC Lady ball is the hottest ball in the mid-$20s price range. And it doesnt seem to matter what the buyers gender is.
With that in mind, Im glad my infant son wont see golf as a mens game or a womens game, but as everyones game.
And yes, I expect hell be beating his old man regularly by age 10. Or sooner.
Kudos to the USGA and other organizations for making grants that allow local courses to offer low-priced golf. But the real problem in getting new players is not getting them interested, but keeping them that way. And until I hear the term soccer mom replaced by golf mom, I wont be convinced.
My solution for boring, fly-it-into-the-greens golf: Water less. Build run-up throats to the greens. Everybody learn a 7-iron knockdown. Happens to be a solution for drought as well. (Florida superintendents, are you listening?)