The tire company agreed to back the World Golf Championship event at Firestone Country Club through 2014. Commissioner Tim Finchem and Bridgestone officials announced the agreement Sunday before the start of the tournaments final round.
We seem to be now in a very solid trend as we look out past this downturn of having an increasing number of our sponsors step up and move forward with us over the next half a decade, Finchem said. And for that we are delighted.
Bridgestone joins Accenture (Match Play), Zurich (New Orleans) and Travelers (Hartford) in renewing its contract through 2014. Finchem calls this a solid trend in a down economy.
The Tour has signed a new sponsor in SBS for Kapalua, replacing Mercedes-Benz, through 2020; and The Greenbrier Classic, to take the place of the Buick Open. Buick has backed out of its sponsorship of Tour events, as has the namesake of the US Bank Championship in Milwaukee.
Finchem said the new deal would be well received by the worlds top player. Tiger Woods has won the Bridgestone Invitational seven times at Firestone Country Club.
I think the happiest person today might be Tiger, he said.