Chrylser Officially Drops Carolina Classic Sponsorship

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DaimlerChrysler Corp. has declined to renew its sponsorship agreement with the Carolina Classic of Greensboro, ending an 11-year affiliation with the PGA tournament.
 
Bobby Long, chairman of the event's board of directors, said tournament officials have roughed out a list of about 25 companies they will query about their interest in sponsoring the classic. He declined to name any.
 
DaimlerChrysler is contracted to sponsor the tournament through this year, as the Chrysler Classic of Greensboro.
 
The automaker notified tournament officials by e-mail on Monday that it would not renew the agreement.
 
'At the end of the day we looked at our golf properties and overall golf model and thought we could do a better job,' said David Rooney, Chrysler's director of marketing. 'It wasn't anything Greensboro had done or not done. They're a class organization, one that will have no problem finding a sponsor.'
 
The company has sponsored four PGA Tour tournaments in recent years, but now appears to be interested in only one. Rooney said it has agreed in principle to a four-year extension with the Bob Hope Chrysler Classic.
 
The Greensboro event, traditionally held in October, has a significant selling point in the form of a better place on the PGA Tour calendar announced this month.
 
Beginning in 2007, the Classic will be held Aug. 16-19, the week after the PGA Championship as the final qualifying event for the tour's new Championship Series.
 
Players will compete in a season-long points race called the FedEx Cup. They will earn points from the season-opening event at Kapalua, Hawaii, to qualify for four tournaments in the Championship Series, concluding with the Tour Championship in September.
 
The final chance to make the 'playoffs' comes in Greensboro.
 
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