EA Sports taking lighter approach to market Tiger


ORLANDO, Fla. – Tiger Woods is being featured in a new commercial.

The EA Sports spot with Woods takes a much lighter approach than the Nike ad when Woods played at the Masters, his first competition after he crashed his Cadillac Escalade into a fire hydrant in November and his personal life started to publicly unravel.

The latest commercial was posted on the Internet by EA Sports on Thursday, the beginning of a major ad campaign for its Tiger Woods PGA Tour 11 video game. The commercial is scheduled to air in prime-time Sunday during Game 2 of the NBA finals.

The ad is filled with humorous references to football and other team sports. It features Woods and other professional golfers, including Rickie Fowler and Ian Poulter. There also is a pep talk by former NFL coach Mike Ditka.