Northern Trust takes over for Nissan as the title sponsor of the event Hogan's Alley. That moniker comes from Ben Hogan who posted three wins and a second- place finish here, all in the 1940s.
As the TOUR returns to Riviera, the best of the best of the PGA TOUR are coming out as well. Eight of the top 10 and 17 of the top-20 players in the world will tee it up this week.
Missing will be World No. 1 Tiger Woods, who has never won here. However, European stars Lee Westwood and Paul Casey, as well as reigning British Open champ Padraig Harrington, Adam Scott and Sergio Garcia are all playing this week. All but Harrington are making their first PGA TOUR start of the year.
Scott won here in 2005 when the event was shortened to 36 holes due to weather problems. He has already won this year, firing a final-round 61 to win the Qatar Masters.
The PGA TOUR has had back-to-back playoffs and three in the first six events this year. This event needed a playoff in two of the last three years to determine a winner.
Last year, Charles Howell III closed with a 65 last year, then parred the third playoff hole to beat Phil Mickelson. Prior to Howell's win, seven of the previous 10 winners were foreigners.
The GOLF CHANNEL and CBS will again split coverage this weekend.
There are two events next week with the first being the first World Golf Championship event of the year.
The WGC - Accenture Match Play will be played at The Gallery at Dove Mountain in Arizona, where Henrik Stenson won last year. The other event, the Mayakoba Golf Classic in Mexico, was won by Fred Funk in 2007.