According to a Turnkey Sports Poll in January of 800 senior-level sports industry executives, the Masters was voted the most prestigious event, getting 41.8 percent of the vote, compared with 34.8 percent for the Super Bowl. The World Series (6.2 percent) was a distance third.
Asked to pick the biggest sporting event, it was no contest. The Super Bowl got 70.1 percent of the vote, dwarfing the Daytona 500, which received just under 7 percent. The Indianapolis 500 came in third (6.2 percent), while the Masters was tied for ninth with the NBA Finals and Stanley Cup Finals with less than one-half percent.
We are grateful to be held in such high esteem and will continue to work hard to maintain that position, Masters chairman Billy Payne said.
The poll was published last week in the Sports Business Journal.