Notes Disappearing Logos Last Chance for Masters

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MIAMI -- Too bad there wasn't a scavenger hunt at the Arnold Palmer Invitational last week. There could have been one item on the list that might have stumped everyone.
 
Find a FedExCup logo at Bay Hill.
 
This being the 'new era in golf,' FedExCup logos have been everywhere on the PGA TOUR from scoreboards to tee boxes, on promotional material and even the FedExCup truck parked somewhere on the golf course.
 
But the logo was missing at Bay Hill, and that was no accident.
 
'We try not to change the basic character of the event,' said Tom Wade, chief marketing officer of the PGA TOUR.
 
The TOUR tirelessly promotes the first eight months of the season as part of the FedExCup season, and there have been boardroom battles recently between title sponsors and the TOUR over sharing advertising space with another company.
 
Bay Hill, however, doesn't have a title sponsor. MasterCard is the presenting sponsor, meaning it doesn't pay as much money and doesn't get as much exposure. If the TOUR were to fill up signs with FedExCup, the presenting sponsor would be squeezed out even more.
 
In other words, don't look for any FedExCup logos at the Memorial, either.
 
'Jack (Nicklaus) believes the tournament should be conducted in a way, from a signage standpoint, that's consistent over the years,' tournament director Dan Sullivan said. 'We don't have any corporate identification when it comes to on-course signage. We don't have a PGA TOUR logo. And we won't have a FedExCup logo.'
 
He said Morgan Stanley, the presenting sponsor, will show up on the main scorecard, the daily pairings sheet and the magazine.
 
If the lack of title sponsor gets Nicklaus and Palmer off the hook, keep an eye on the Canadian Open. The third-oldest national championship in golf currently has no title sponsor, yet it still is burdened with FedExCup logos.
 
'We'd have that discussion with them,' tournament director Bill Paul said. 'Right now, it's not that much of an issue with me.'
 
Paul said he's disturbed by what he considers different rules for different tournaments. It really hit home last year at the Memorial during a meeting with tournament directors, when he admired the clean look at Muirfield Village.
 
'It hit me on the last day,' he said. 'The only PGA TOUR logo I've seen all week is on the fitness trailer. So I asked the question, didn't get an answer and just smiled. My only take is that Mr. Nicklaus and Mr. Palmer have different rules. I know all Mr. Palmer and Mr. Nicklaus have done for the game. But I don't think it's right.'
 
WHAT'S IN A NAME?:
Charl Schwartzel didn't know much about Doral except its reputation as the Blue Monster.
 
The jury's still out on the 'monster,' but he's already skeptical about the 'blue' part of the name.
 
'I thought there was a lot more water on the course,' he said Tuesday. 'I had this thing of all 18 holes have got water on it. I wasn't disappointed, but I was looking for water on the golf course.'
 
Water only comes into play -- barring a truly horrific shot -- on six holes.
 
LAST CHANCE:
For those who qualified for the 74-man field, the CA Championship is the last chance to qualify for the Masters. Augusta National will take the top 10 from the PGA TOUR money list and the top 50 in the world ranking for those not already eligible.
 
That means this is a big week for Mark Calcavecchia and Mark Wilson.
 
Calcavecchia is No. 7 on the money list thanks to his victory two weeks ago in Tampa. It would take the perfect set of circumstances for enough guys to bump him out of the top 10. Honda Classic winner Mark Wilson is No. 9 on the money list and must play well to make sure he doesn't get bumped.
 
John Rollins is No. 4 and is guaranteed to stay in the top 10.
 
From the world ranking, Charl Schwartzel has an outside chance at No. 58 in the world.
 
A LOOPER'S LIFE:
The Wachovia Championship is known for taking care of the players. That extends to the caddies, too.
 
They already get valet parking at Quail Hollow. But imagine Johnny Buchna's surprise when he got a letter from tournament director Kym Hougham a few years ago informing him the defending champion's caddie gets a courtesy Mercedes-Benz for the week.
 
'It had 13 miles on it,' said Buchna, longtime looper for Joey Sindelar and proud owner of a Honda.
 
He picked it up at the airport and gave Andy Pazder, the PGA TOUR's vice president of competition, a lift to the course. Pulling up in front of the clubhouse, Buchna felt like a king. When he got out and saw two TOUR officials, he jokingly asked if they would park it.
 
The player does OK, too, getting a Mercedes Maybach for the week. But it's hard to find another tournament that provides a luxury courtesy car for a caddie.
 
'Fluff gets it this year,' Buchna said, referring to Mike Cowan, caddie for Jim Furyk. 'But he already drives a BMW.'
 
DIVOTS:
PGA TOUR players were reminded to sign up for media training next week at the Houston Open. The notice was posted above the urinals in the locker room at Bay Hill. There's a story there ... The USGA's Herbert Warren Wind Book Award this year goes to James W. Finegan for his book, 'Where Golf is Great: The Finest Courses of Scotland and Ireland.' ... South Africa has nine players at Doral, second only to the 25 players from the United States. ... Justin Rose of England withdrew from the CA Championship with a sore back.
 
STAT OF THE WEEK:
Americans represent one-third of the field at Doral.
 
FINAL WORD:
'One thing I don't see enough of is relating to galleries. It might be too businessy. A little lightening up wouldn't be a bad thing.' -- Arnold Palmer on the state of the PGA TOUR.
 
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