With overdue win expectations return for Wie


From a hotel suite in Honolulu overlooking the golf course where MichelleWie first showed her awesome potential, she looked at newspaper photos fromvarious stages of her youth and realized those days were behind her.

She was 15 and had just turned pro.

Within a year, her income approached $20 million, more than any other femalegolfer.

“I know I have to win. That’s my priority now,” Wie said that day. “Theyall expect me to do better and work harder.”

That was four years ago, spanning 42 starts on the LPGA Tour. Thoseexpectations took a long time to fulfill.

Her face was flush with celebration and relief Sunday when Wie blasted outof a bunker to tap-in range for a two-shot victory in Mexico. She thrust herarms in the air, covered her mouth and before long, she finally tasted that LPGAtradition for first-time winners by getting showered with beer.

It was clear an enormous burden had been lifted.

Wie created those expectations by shooting 68 on the PGA Tour at age 14, byhaving at least a share of the lead on the back nine of three majorchampionships when she was 16, by coming within nine holes of qualifying for theU.S. Open and by developing shots that few other women were capable of hitting.

“For sure, it’s definitely off my back,” said Wie, now 20 and in her thirdyear at Stanford. “I think that hopefully, life will be a lot better. But Istill have a lot of work to do. I still have a lot to improve. It just feels sogreat right now.”

But as one burden is lifted, another is soon to arrive.

The timing could not have been better for the LPGA Tour, which is starvedfor attention and struggling to climb out of an economic morass that likely willlead to the fewest tournaments it has had in years.

The tour finally got rid of its commissioner, Carolyn Bivens, and replacedher with Michael Whan, who is to be introduced in Houston on Wednesday and takesover at the start of 2010.

The LPGA needs star power, and no other player can move the needle like Wie.

She was attracting the largest crowds even when Annika Sorenstam was stillplaying and winning majors.

Paula Creamer was 18 and had not gone through high school graduation whenshe captured her first LPGA Tour victory. Morgan Pressel was 18 when she becamethe youngest major champion in LPGA Tour history. Neither generated as muchattention as Wie winning for the first time in Mexico at a tournament that wasshown on tape delay.

Wie won the Lorena Ochoa Invitational, named after the No. 1 player inwomen’s golf. Yet not even Ochoa could not carry the tour. When she was goingfor a record-tying fifth straight victory last year in Oklahoma, it receivedonly local coverage. The Golf Channel did not send a crew to document herwinning streak.

Wie has the kind of appeal not seen since Nancy Lopez—but only if shekeeps winning.

Clearly, her impact on women’s golf would have been far greater had Wie wonmuch earlier. She attracted attention because of her power and her youth, andshe only has one of those left.

Even now, Wie has only one victory. Ochoa remains the No. 1 player, whileJiyai Shin has shown to be the best this year, on the verge of becoming thefirst player since Lopez in 1978 to win player of the year and rookie of theyear in the same season. Wie played 18 times this year and is not among the top10 on the LPGA money list.

To predict greatness after one victory is tantamount to the predictions shefaced when she first turned pro.

Wie winning can only help, although the LPGA Tour still faces a mightystruggle. Sponsorship dollars remain tough to find and the tour does not have anetwork TV deal. The Golf Channel televises LPGA events on a tape-delay basis.And while Wie played a full schedule this year, she also remains devoted to hereducation—and the Cardinal football team—at Stanford.

She is still only 20, but already has been through more than most players onthe LPGA Tour.

Wie lost goodwill in some golf circles by trying to compete against the menbefore she had proved herself on the LPGA Tour. She was 0-for-7 trying to makethe cut on the PGA Tour, although it has been almost three years since she lasttried.

She endured more criticism from the media than any other female golfer in2007 while trying to play through an injury. The worst of it came after shewithdrew from Sorenstam’s tournament while on the verge of shooting 88—whichwould have banned for from playing for a year—only to show up two days laterat Bulle Rock to prepare for a major.

Most impressive about Wie was that through it all, she never lashed out atany of her critics. She earned respect by going through LPGA Q-school last yearand by leading the United States to victory in the Solheim Cup.

And now—finally—she’s a winner.

Among her immediate plans were “definitely bask in the glory.”

The LPGA Tour surely will try to capitalize on this moment, as it should,although the tour should be mindful of the four years that preceded Wie’svictory, and the four years before that when she was girl among men.

Keep the expectations reasonable.