PGA Playoff Increases Ratings

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NEW YORK -- A three-way playoff helped the PGA Championship's final-round TV ratings increase 4 percent from last year.
 
Vijay Singh's victory in a three-way playoff Sunday at Whistling Straits earned a 4.9 overnight rating with a 10 share for CBS. That's up from the 4.7/10 the network got last year for coverage of Shaun Micheel's first major victory.
 
The overnight rating for the 2003 tournament was down 41 percent from 2002, when Rich Beem held off Tiger Woods to win his first major.
 
With a well-stocked leaderboard this year - former major winners Singh, Justin Leonard, Phil Mickelson and Ernie Els were among those in contention Sunday - the final round performed relatively well despite being shown opposite events from the Athens Olympics.
 
The rating peaked with a 8.0/14 from 7:30-8 p.m., when Singh, Leonard and Chris DiMarco were finishing their three-hole playoff.
 
Overnight ratings measure the 55 largest TV markets, covering about 70 percent of the United States.
 
The two-day average overnight rating for Saturday and Sunday's coverage was a 4.1/9, a drop of about 7 percent from last year.
 
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