Primetime helps push US Open rating


2010 U.S. Open

NEW YORK – NBC says its preliminary rating for the final round of the U.S. Open was up 35 percent over last year.

The overnight rating was 6.9 with a 15 share, compared with a 5.1/12 a year ago at Bethpage Black, in which only the third round was completed Sunday because of rain.

NBC was helped by the final round pushing into prime time on the East Coast because it was played at Pebble Beach, where Graeme McDowell of Ireland won his first major. Tiger Woods, Phil Mickelson and Ernie Els all had a chance to catch him.

Ratings represent the percentage of all homes with televisions tuned into a program. Shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the country’s largest markets.