Tiger in Contention Drives TV Ratings Once Again

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NEW YORK -- Tiger Woods once again drew strong ratings when he was in contention, though not as high as in the past.
 
The final round of Woods' fourth PGA Championship victory on Sunday earned CBS an overnight rating of 6.8 and a 15 share, the fifth-highest rating in the metered markets since 1986.
 
But it didn't match Woods' three previous PGA Championships wins in 1999 (7.7/18), 2000 (10.0/23) and 2006 (7.2/16), or his one-stroke loss to Rich Beem in 2002 (8.0/17).
 
Overnight ratings measure the 55 largest TV markets in the U.S., and each ratings point represents about 735,000 households. The rating is the percentage watching a telecast among homes with televisions, and the share is the percentage tuned into a broadcast among those households with televisions on at the time.
 
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