Attorneys for Woods sued in federal court Oct. 29, claiming his contract with Christensen Shipyards, Ltd., barred the boat manufacturer from using the golfer to promote the company, but it did so anyway.
The lawsuit accuses Vancouver, Wash.-based Christensen Shipyards of starting a widespread national campaign using Woods name and photos of the 155-foot yacht, and in a display at the Fort Lauderdale Boat Show last month.
Woods has suffered more than $75,000 in damages, but because of his celebrity and endorsement muscle, compensatory damages could reach $50 million, the lawsuit claims.
The lawsuit claims Woods privacy was also being violated by the boat maker.
As its name implies, Privacy was intended to be a private respite for Woods and his family to relax and escape the rigors of Woods celebrity, the lawsuit reads.
Woods wants a judges order to stop Christensen and seeks a jury trial.
The company referred calls to an attorney, who did not immediately return a call Thursday.
Woods, 28, and Swedish model Elin Nordegren, 24, were married Oct. 5 at a luxury resort in Barbados and later set out on the Privacy, along with a crew.
The couple were briefly detained in Puerto Rico on Oct. 14 when the yacht entered San Juans port without the required four-day notice. Woods was not fined by the U.S. Coast Guard, but it warned him not to do it again.
Copyright 2004 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.