At least thats what Gulbis people are charging when it comes to the part about the re-vamping and de-vamping.
The controversy began late last week when the a Virginia newspaper published a story saying Gulbis had hired a marketing agency and that she was in the process of being rebranded.
Now Gulbis people are saying most of what appeared in the article was inaccurate. Natalies brand has been set all along, a Gulbis spokesman told GOLF CHANNEL. Nothing has changed. That article was a little bizarre.
Her brand is still the all-American girl who is very smart, very driven and very conscious of fitness who just happens to be a very good golfer.
The newspaper piece said, among other things, a decision was made to not have any swimsuit photos in the 2008 Gulbis calendar. It also quoted Circle S marketing president Susan Hogg as saying, With the original stuff, she (Gulbis) was in a beautiful bathing suit, tights and things and that certainly got the attention of a lot of people. But were trying to scoot it more to who she is and where she wants to take (her career and name) ... and being a role model, specifically to young girls and women in general. Thats the brand were trying to portray.
The Gulbis camp acknowledges there are no swimsuit photos in her 2008 calendar but says most of the quotes attributed to Hogg were incorrect.
The USGA banned sales of the Gulbis calendars at this years U.S. Womens Open because they were, reportedly too risqu.
That actually helped the sales of the calendars, said the Gulbis spokesman. But, the spokesman added, in order to get wider distribution to giant outlets, with a wider audience, such as Wal-Mart, Waldenbooks and Amazon, it was decided to not have any bathing suit shots in the 2008 calendar.
For her part, Gulbis has just completed a commercial shoot for a new set of spots for Winn Grips with Butch Harmon and John Daly.
THE GOOSE AND THE DUCK:
The collective eyebrows of the people who were paying close attention were raised last week when Angel Cabrera and Retief Goosen skipped the final event of the PGA TOUR season.
It meant that both players finished their season with 14 events on the U.S. Tour, one short of the total needed to fulfill yearly card requirements.
A quick check with the PGA TOUR, however, revealed that Goosen and Cabrera took advantage of a little-known rule to keep their playing privileges for 2008.
Both played on the International squad in the Presidents Cup in late September. And the PGA TOUR has confirmed that participation in a Presidents Cup or a Ryder Cup counts as an official start. In the cases of Goosen and Cabrera, the Presidents Cup counted as their 15th event.
Gary Planos roots for all golfers equally. But now that the PGA TOUR season is completed, he will not deny being happy that Canadians won two of the last three events.
Planos is the tournament director of the Mercedes-Benz Championship in Kapalua, Hawaii which is also the first event of the 2008 season. Players qualify for the Mercedes-Benz Championship by winning a PGA TOUR-sanctioned event.
When Mike Weir won the Frys Electronics Open last month and Stephen Ames captured the Childrens Miracle Network Classic presented by Wal-Mart Sunday it closed out Planos field at 35. Both Weir and Ames are Canadians.
Canadians love to travel on vacation to watch their favorite players. Historically at Kapalua, Weirs galleries have rivaled those of Tiger Woods.
Planos also noted that Ames caddie Sunday was wearing a Kapalua shirt during the final round. It did, Planos said, 'bring good luck.
As to whether Woods and Phil Mickelson, the worlds top two ranked players respectively, will play in his event, Planos said this, We are hoping everyone comes to play in January.
Woods and Mickelson both have missed the last two Mercedes-Benz Championships. Before that, Woods played in eight of the last nine going back to 1997. Mickelson hasnt played the event since 2001.
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