More than 1200 interactive exhibits; 400 companies new to this trade show that is taking place Thursday-Saturday in Orlando; Fashion Shows; Cocktail parties.
So little time. So many booths to visit.
The following is an attempt to highlight a few you might have missed because of the glare emanating from the floor space occupied by the industry giants:
Jon Reese, one of the most respected minds among Illinois teaching pros once told me the three most important things in golf are alignment, alignment and alignment.
Stance Minder, designed by former Tour Pro Larry Hinson, basically gets the player into the same position and orientation every time in relation to the target, the ball and the specific club used.
Harvey Penick used to remind his students not to miss a shot before they struck it. This is what Stance Minder is all about. For more on this device go to www.StanceMinder.com.
Meanwhile the choices for stylish womens golf clothing have historically underserved the demand.
But you will immediately notice this not to be the case when you see Titania Golfs line. Owner/designer Vonny Collison wanted to bring fashion to the golf course while using fabrics and styles that performed well and were durable.
She has succeeded. And players, including LPGA star Rachel Hetherington, Big Break Vs Jeanne Cho and teenage sensation Dakoda Dowd, have noticed and are wearing Titania product. Contact: www.Titaniagolf.com.
How about more team golf at more levels? Could our Ryder Cup fortunes benefit?
Something called the Pro Team Golf League is scheduled to begin this summer. And Tom Lehman, Americas most recent Ryder Cup captain is endorsing because of the unprecedented support it offers golfers working their way through the ranks. The opportunity to play together on a team and build camaraderie, while being paid consistently is very unique to the sport. Contact: www.PTGL.com.
If your energy wanes during a round of golf you might want to look into 5-HOUR ENERGY. Its a canned drink that promises hours of energy now. But it also offers this caveat: Contains about as much caffeine as a cup of coffee. Contact: www.5hour energy.com.
If you are looking for a pair of golf shoes that people will notice, first this warning: Taste is a matter of opinion. That being said, you might want to check out the latest collaboration from Puma and J. Lindeberg. Its called the JL Classic. Contact: www.puma.com or www.jlindeberg.com.
Weve heard about the one-plane and two-plane swings. Now a company called Bentley Kinetics can analyze your golf swing in 3-D and, according to its gospel, more effectively identify swing patterns that can not be seen with the human eye or video. Be prepared for a vest with sensors. Contact: www.k-vest.com.
Speaking of 3-D, how about Bionic? Thats the name of a company that makes a golf glove that helps increase hand strength by nearly eight per cent, two and a half times more than a standard glove. Contact: www.bionicgloves.com.
You wont be wearing these on the golf course but you might want to look at the leather jackets (if youre into leather jackets) offered by Bobby Jones. Very stylish. Contact: www.bobbyjonesshop.com.
The best looking golf-shoe-that-looks-like-a-running-shoe that Ive seen comes from Bite. Its called the Vibe AC. Contact: www.biteshoes.com.
If you have a yen to Get Your Swirl On check out the Dry-Point features of Lord Daniel Sportswear. Retail price points will simply amaze the performance marketplace, says CEO Brett Stern. Contact: www.palmland.com.
Tifosi Optics will be glad to put you in their enthusiastic eyewear. Tifosi is the Italian word for enthusiast. The technology started with a need to provide a brand for the cycling industry. Enthusiastic, I would add, is in the eye of the beholder. Contact: www.tifosioptics.com.
And how could we not mention Butthead Covers. Picture tiny critters, like, say, a bumblebee, designed to be a head cover, and going on your driver or fairway woods bass ackwards. First there was the Tiny Hiny line. Now theres Bootyful People. These are whimsical head covers. Butthead promises to turn golf upside down. Contact: email@example.com.
Out of Bounds, commonly known as OB is a bad thing in golf. BO is even worse. So Dunning Golf offers apparel that, among other things, has an anti-microbial for excellent odour control. Contact: www.dunninggolf.com.
Finally, for the golfer who has everything, a company called Mettlemark is out with jewelry that doubles as a ball marker. Product is offered in sterling silver and 18k gold. Mettlemark fine jewelry, says the companys press release, retails from $240 to $3500. Contact: firstname.lastname@example.org.