Last week's Celtic Manor Resort Wales Open was in just its third year of existance, and this week's North West of Ireland Open is now in only its fourth year.
Played at the beautiful Ballyliffin Golf Club in Inishowen, Ireland, the talent of the field will be extremely diluted, with most of European Tour's top players being across the Atlantic at the year's fourth major, the PGA Championship.
It's a golden chance for the lower tier players to make some noise.
Defending champion Tobias Dier will look to take advantage of the weak field and pick up his second win of the season following his victory in July at the TNT Open.
It was there that he shot a record-tying first-round 60 en route to his wire-to-wire win and the second of his career.
Every player in the top 10 on the European Order of Merit (money list) will be teeing it up in Hazeltine, Minn., for the PGA.
The event's inaugural winner, 42-year-old Costantino Rocca, heads the list of players in the field. Rocca's last tour win, his fifth, came here in 1999.