Their Own Words The Bag Boy Co

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Editors Note: The first Bag Boy cart was designed and made by Bruce Williamson in Portland, Oregon in 1945. The original pull cart was made out of two lawn mower wheels with flat tires mounted on an up-and-down folding, spring-suspension chassis, which could be attached to a standard golf bag.
 
Following this original concept, Bruce Williamson and his partner, E. Roy Jarman, formed the Jarman-Williamson Company in 1946 and manufactured these basic carts from sand castings and aluminum tubing. In 1957, Bruce Williamson sold his interest to Roy Jarman, but the company name was retained until 1967 when it was changed to The Jarman Company. By then, the company was marketing its own golf bag, the Cart-Mate, which was designed to attach to the Bag Boy cart by means of a few part changes. The Jarman family sold their interests in the company in 1969 to the Browning Arms Company based in Morgan, Utah. The Bag Boy Company then became a division of the Browning Arms Company.
 
In 1993, AMF Industries bought The Bag Boy Company and relocated it to Richmond, Virginia, making it a division of The Ben Hogan Company. When the Hogan Company was sold to Spalding in 1997, a small group of managers and employees, along with the current owner, were able to hold The Bag Boy Company out of the sale to run as a stand alone company.
 
As president of Bag Boy, Craig Ramsbottom is responsible for all aspects of the day-to-day operations of the business. Coming to the company as general manager, Craig has been an integral part of the companys significant growth over the past several years. Ramsbottom brings 12 years of golf sales, marketing and management experience to the position. He began his career as a product marketing manager for the Mizuno Golf Company in 1993. Three years later he was hired as the director of sales and marketing for Lady Fairway. Four years after that he was hired as director of marketing for CHAMP, the spike company. Craig holds a Bachelors Degree in marketing and professional golf management from Ferris State University and a Masters Degree in business administration from the University of South Florida.

 
A Conversation with Craig Ramsbottom, President, The Bag Boy Company
 
Casey/Q:
Craig, how did this all start for you?
 
Craig/A:
Ive been in the golf business almost my whole life. I grew up as a caddie and worked as an assistant pro and did that whole deal. I actually went to Ferris State through the Professional Golf Management Program. So, Ive been in and around the golf business for a long time.
 
Casey/Q:
And as far as professionallyon the manufacturing side of the industry?
 
Craig/A:
I started my career at Mizuno back in the early 90s and worked in product development and marketing and then kind of moved more in to sales and marketing. Then I worked for the Lady Fairway shoe and glove company for a number of years. From there I went to McNeill Engineering, the makers of Champ spikesand Ive been with Bag Boy now for five years. I came to Bag Boy as a kind of general manager, overseeing the operation and sales and marketing.
 
Casey/Q:
Then they made you the boss.
 
Craig/A:
Yeah, I guess you could say that. I was promoted to president a few years ago.
 
Casey/Q:
Was Ferris State the first or one of the first schools to offer the Professional Golf Management Program?
 
Craig/A:
Very goodyes, actually, Ferris State was the first school to offer the PGM program. Its since developed considerably. I think there are 12 schools or so that offer the program in conjunction with the PGA of America.
 
Casey/Q:
So, are you a pretty good stick?
 
Craig/A:
You know, Ive been a decent playerplayed to scratch for quite a few years. I dont get to play that much any more. But, I did just get back from a trip to Scotland. I had a great time over there. We took some good buddies over there and we had a good time.
 
Casey/Q:
This is a pretty big year for Bag Boy, celebrating your 60th year in business?
 
Craig/A:
It is a huge year for us. Bag Boy is a long time, proud golf company. They invented the walking pull cart and they have been THE brand in walking golf carts for 60 years now. Thats Bag Boys heritage and thats who we are. Weve diversified a little bit in to bags and travel covers and accessories and a number of different items. But, were still known as a walking cart company.
 
Casey/Q:
How did it all get started?
 
Craig/A:
The company was started by a couple of gentlemen. I think the first pull cart came from the old adage, necessity is the mother of invention. People were walking and carrying their bags for a very long time. These guys got the idea to invent a walking pull cart. They took a couple of lawn mower wheels and put them on an up-and-down folding shaft mechanism. So, they came up with this cart you could pull your clubs around with. Thats how the company got started.
 
Casey/Q:
And eventually, AMF was involved?
 
Craig/A:
Yes. AMF Industries bought Hogantheyve owned Rawlings, theyve owned Harley Davidson and a number of different sporting goods brands over the years. One of the principals of Bag Boy owned AMF Bowling and so he retained the AMF brand for golf.
 
Casey/Q:
What is the current AMF connection?
 
Craig/A:
As we were looking for growth opportunities and diversification, we introduced a line of value priced golf equipment through the AMF brand. We do that in addition to the Bag Boy product lines. Primarily, we sell the AMF brand golf equipment to green grass shops and off-course retailers. Thats our primary focus and channels of distribution for that product. Its been a fun little success story for us. Weve had a lot of sales success with the putters and wedges and hybrids and junior sets and box sets, things like that.
 
Casey/Q:
Well, thats interesting. AMF does have huge brand recognition.
 
Craig/A:
Exactly. That was our thinking. Weve got a tremendous number of bowlers out there, and more than that, the AMF brand has been associated with some very successful companies in the past. So, we felt we could capitalize on that with value priced golf equipment.
 
Casey/Q:
Tell us a little about your facilities.
 
Craig/A:
Were located in Richmond, Virginia. Weve got around 10,000 square feet of office space and a small warehouse here where we handle parts and samples. Then we work with a couple of third party warehouses, one on the west coast in L.A. and one on the east coast in Charleston, South Carolina. They handle all of our distribution needs for us.
 
Casey/Q:
And manufacturing?
 
Craig/A:
Almost all of our manufacturing is done overseas. Thats 99.9% of the golf industry at this point.
 
Casey/Q:
Where is your design work done?
 
Craig/A:
We have some design and product managers on staff here in Richmond. We also work closely with our factories. And we also have some third party design relationshipsconsultants and what not that weve used over the years. Theyre involved from time to time in helping us with new product designs.
 
Casey/Q:
How do you come up with new product ideas?
 
Craig/A:
Typically, the way it works here is our product managers and one of our managing partners head up the product development efforts. It might be an idea from one of them, or one of the sales guys that sees whats happening in the market, or, a product that we see in another industry that might have applicability to what were doing. Thats usually how our ideas start to come together. We also have regular meetings with our sales reps ' we call them advisory meetings ' and well bring in four or five sales reps from around the country and well introduce ideas and rough samples to them and talk about the product process, the development process. Then, theyll give us feedback.
 
Casey/Q:
Sales folk are pretty good at knowing what is what in the market place.
 
Craig/A:
They really are. Theyre in the marketplace everyday and they let us know what they think about the ideas. Well go back after one of those meetings and clean things up, adjust and update the ideas, keep working on them through the development process making incremental steps forward. Then well typically have another meeting the next quarter and show the samples weve come up with from the previous meeting and get their feedback again. Well talk about pricing and positioning in the marketplace. So, typically, the ideas come from within the organization funneled through the product development team.
 
Casey/Q:
Can you put your finger on a couple of eureka moments for Bag Boy over the last 60 years?
 
Craig/A:
Well, obviously, the pull cart itself to start the whole deal off. That was a serious eureka moment. Then, David Boardman and Leighton Klevanathe two managing partnersthese guys were with Hogan and when Hogan was sold to Spaulding they held Bag Boy out of the sale. They went to the then owner and said, look, wed like to buy this from you. So, they formed a partnership ' the three of them ' and theyve been managing the company now for about eight years. Id say that was another eureka moment.
 
Casey/Q:
How about recently?
 
Craig/A:
In the last eight to ten years, there have been some extremely innovative ideas that have moved the company forward. First would be in the form of a product category, that being the travel cover business. Offering a complete line of travel covers from A to Z has been a big deal for Bag Boy. From introductory price point to real high-end products, all in four-color boxes. At the time, eight years ago, there really wasnt a company in the market that was offering a full selection of travel covers and also displaying them and selling them in four-color packaging. That really got Bag Boys foot in the door with respect to travel covers and now we are an industry leader in travel covers. We are in the top two in market share leaders in this category. Weve also added some hard cases and a hybrid case. The line offers a complete assortment.
 
Casey/Q:
Youre also in the golf bag business, right?
 
Craig/A:
Weve been in the golf bag business for those same eight years. Quite honestly, weve done OK in golf bags, but, we havent really been able to garner significant market share until the last 12 to 18 months. We came out with an innovative golf bag that locks the clubs in place and that has helped our efforts significantly.
 
Casey/Q:
So the clubs dont fall out, or, so they dont slam together?
 
Craig/A:
Both, actually. Its a locking system where the clubs actually lock in place; you can turn the bag upside down and the clubs wont fall out. The bag also does a great job of protecting the clubskeeps them from damaging one another when they get jostled around. The bag protects your investment in a new set of irons, for example. Another nice aspect is you have a very quiet ride around the golf course because the clubs arent clanking around in the bag.
 
Casey/Q:
So, this kind of jump started your bag business?
 
Revolver Golf Bag
The Revolver Golf Bag.
Craig/A:
It did. That bag has done well for us and got our foot in the door in terms of being an innovator in golf bags rather than just a me-too company in golf bags. Weve recently updated the bag with more innovation, and we call it the Revolver. The Revolver has just been a fantastic seller for us. Weve had tremendous success with it. It was recently named a Golf Digest Editors Choice winner. Its a system where the locking device feature is still in place. The clubs all lock in their own individual dividers, but, the entire center section of the bag revolves like a lazy-Susan. So, when you put the bag on a walking cart or a riding cart, it is so nice to be able to spin that bag around and have the club you want right in front of you. It makes accessing your clubs so much easier.
 
Casey/Q:
And this is new this year, and its been well received?
 
Craig/A:
Weve had a tremendous run with the Revolver bag this year. Weve had a lot of fun with it and were introducing a number of new colors and styles this fall for holiday. Thats really put us on the map in the golf bag market. The golf bag market is a very competitive market as you know. Every company you can think of ' every brand name in golf ' is in that business. But, the Revolver has really given us some market share growth and weve since complimented it with a sister bag that we are launching for holiday. Its called the NXO CLIP-LOK bag. The CLIP-LOK is a stylish version of the Revolver but the center doesnt revolve. The locking system is its primary featurelocking the clubs in place. So, from a product standpoint, the travel cover market and the golf bag market have provided us with some additional opportunitieskind of some milestones that have allowed us to expand our business.
 
Casey/Q:
As the walking cart market has gone from almost exclusively a 2-wheel pull cart business to a 3-wheel push cart market, this must create great opportunity for growth for you.
 
Craig/A:
It has really blown the walking cart market wide open. As you know, the golf hard goods business has been a little flat for a number of years. And its really a market share game at this point. Companies are trying to steal market share from one another because there isnt a whole lot of growth in the business right now. However, the walking cart market is one segment of the industry that is actually growing. There are more and more courses every day that are allowing walking carts.
 
Casey/Q:
Now, private clubsthey still frown on pull carts, or not so much anymore?
 
Craig/A:
Well, with the older 2-wheel pull carts, so many country clubs and resorts kind of stuck their noses up and they didnt really want that image at their courses. They didnt want pull carts because pull carts are by and large associated more with public municipal courses. But, 3-wheel push carts have become cool in the eyes of the golfer and consumer and so you have a big number of high-end private clubs and nice resorts that have had to alter their point of view on this because their members and resort goers are asking to be allowed to use them. As a result, as you can imagine, the market is really growing. And, were fortunate to be a market leader in the area of 3-wheel walking push carts. So, Id say there are more walkers than ever before due largely to the innovation of the 3-wheel push cart.
 
Casey/Q:
The 3-wheelers really are so much easier to use.
 
Craig/A:
I can tell you, honestly, if you havent walked the course with a 3-wheel push cart, it is so much better than a pull cart and it is certainly better than carrying your clubs. There is no better way to hoof it around the course than with a push cart. Its so easy and actually, you could say its relaxing. I just love it when I get to do it.
 
Casey/Q:
What kind of technology is built in to the high-end 3-wheel push carts?
 
Craig/A:
There a number of product features and innovations. Like you said, things have come a long way from the early 2-wheel pull carts where primarily you were just pulling your clubs around. Now, on these 3-wheel push carts, you have hand brakes, you have collapsible carts with the fold up front wheel, you have umbrella holders, you have beverage holders, you have a little kind of glove compartmenttheres a lot of unique features in a 3-wheel push cart.
 
Casey/Q:
What about Bag Boy in particular?
 
Craig/A:
Well, one of the things that happens with a 3-wheel cart is that over time the back wheels can kind of flare out and the cart kind of sits down and loses its shape a little bit. It loses a little bit of its performance when this happens. One of the things that the Bag Boy Company has always done is, weve always put a rear support bracket, a tension wire and some metal fittings back there to keep that from happening. And, in some of our new higher end carts we actually put a complete steel bar back there to hold that up. So, youve got some durability there that keeps the carts from breaking down and gives you a long lasting, high quality product.
 
Casey/Q:
Now, in fairness, the 3-wheel walking carts are more expensive than the 2-wheel carts, right?
 
Craig/A:
Yes, but, they are still very good value for the consumer. They are a darn good producta lot of bang for the buck. And the 3-wheel carts now, too, the nice thing for the retailers and the companies that are selling them is the increase in the dollars per square foot. In the past, where a 2-wheel cart might have sold for $49 or $69, now, people are buying 3-wheel carts for $129 or $159, even $199. Its definitely beneficial for the golf professional and the retailerthe growth of 3-wheel carts.
 
Casey/Q:
Lets talk some more about recent innovations.
 
EZ FOLD
THe EZ FOLD LX 3-Wheel Push Cart.
Craig/A:
Sure. The Bag Boy Company purchased the Baby Jogger Company a couple of years ago which is the original jog stroller company. As a result, weve been able to take some intellectual property and product designs from the Baby Jogger Company and bring that to our walking golf carts. And one of our unique innovations is found in the EZ FOLD LX 3-wheel push cart. This cart has a very unique folding mechanism where you just grab the center strap and the cart breaks down right in half.
 
Casey/Q:
Good idea if you have your hands full all the time.
 
Craig/A:
Exactly. You can imagine being a mother pushing a jog strolleryouve got a baby in your handif you can just grab a strap and have the cart fold in half and you throw it in the trunk or throw it in the back of the SUV. Its much nicer than having to release the wheels prior to folding them up or adjust something in a three or five step process just to fold up the stroller. We brought that innovation in to golf in our EZ FOLD LX cart. And this innovation, aside from being very effective, has allowed us to play in that high end
3-wheel cart market.
 
Casey/Q:
I think I used to break as many 2-wheel carts as I owned just trying to fold them up and get them in to the car. So Im sure that has changed a lot over the years.
 
Craig/A:
Well, 2-wheel carts are certainly made much better than they used to be; bigger wheels so theyre easier to pull or push, much more durable than they used to be, easier to fold up, adjustable handle length to fit the height of the golfer, adjustable bag brackets depending on the size of the bag, hand breaks to make sure the cart doesnt roll away on a steep inclinea lot of great features that they didnt used to have. And, of course, major new features and benefits in the 3-wheel category.
 
Casey/Q:
You guys are also in the accessories business
 
Craig/A:
Yes, we are. We have a number of cart and golf accessories. Our big success story in the accessory business is actually the David Leadbetter Swing Setter.
 
Casey/Q:
Now, thats interesting. I see that commercial on our air all the time, but, I didnt know you guys were involved.
 
Craig/A:
We partnered with David Leadbetters organizationour engineering team together with his ideasand came up with this product called the Swing Setter. With our manufacturing ability we made it for him and with our sales team and distribution relationships were also selling it for him and its been just a tremendous amount of fun and a tremendous success story. Its been the number one selling training aid for the last couple of seasons. Its really a neat item.
 
Casey/Q:
It has certainly captured the attention of people, thats for sure.
 
Leadbetter Swing Setter
The David Leadbetter Swing Setter.
Craig/A:
It takes a minute or two to fully understand how it works, but what we did is, we included a DVD that takes you through the process so you can see how to use it properly. One of the benefits of buying the Swing Setter is you get a personal lesson with David Leadbetter. Hes got all kinds of tips on how to use the product, drills on how to use it to improve your swing and get the results youre looking for. Not only are you getting a great product youre also getting a lesson with Leadbetter. Its been a very nice additional sales success story for us.
 
Casey/Q:
I havent tried one yet. Have you?
 
Craig/A:
I have used it quite a bit. It teaches you a couple of things. It teaches tempo, it teaches you to set the club properly and release it properly and it teaches you proper plane alignment. Its got a number of really neat features on it. It has a plane pointer; its got a club head attachment on it so you can see what the face is doing at different points during your swing. And when you watch the DVD you get some really nice tips from Leadbetter on how to use it. Ive got a couple of friends who are more or less hackers and its amazing to see them start swinging with the Swing Setter and really get it, you might say. It really only takes a couple of swings, and because its been explained so well on the DVD, people pick up on what they need to feel very quickly.
 
Casey/Q:
Its got the two balls that click, right?
 
Craig/A:
Yeah, it has two magnetized balls on it and when you set the club properly the one ball releases, and if you release the club properly at impact the second ball releases and there is a very noticeable click in each case so you get audible feedback. Its amazing when you get somebody to do it right how quickly they start developing a little bit of rhythm and a good basic fundamental golf swing.
 
Casey/Q:
So, these are the kinds of opportunities that allow you to diversify?
 
Craig/A:
These are just the kinds of opportunities that we look forlike the Swing Setterthat allow us to diversify our business and grow in the process.
 
Casey/Q:
I grew up in New Hampshire and played a lot of golf on cold and rainy days. I think one of the neatest things you guys offer is the Rain Canopy that covers the whole bag while its on the 3-wheel cart. Who came up with that idea?
 
Craig/A:
That is a beauty, isnt it? Actually, it goes back to that story I told you about how we introduce productsworking with our sales reps. One of our reps who was in for a meeting saw the way the canopy could come over the Baby Jogger stroller to protect the child from the sun and the elements and he said, wow, this is greatwe need a rain canopy for our 3-wheel carts. So, it was actually this sales rep from the Northwest Territory - where they have a lot of inclement weather - who came up with this idea.
 
Casey/Q:
Well, I wish I had the whole set up when I was playing a lot in New England.
 
Craig/A:
I agree with you. You know, Ive played a lot in the rain alsowith caddies, of course Ive caddied myself, Ive played in the rain on a riding cartthere is no better way to play in the rain than walking down the fairway while youre pushing your 3-wheel cart and youve got that rain canopy covering everything. Youve got an umbrella in the umbrella holder on the cart, youve got the towel hanging in the umbrella, youve got your rain suit onits got to be the driest way to play golf in the rain. It turns what can be a miserable and difficult experience in to quite a pleasant experience. So, youre rightthe rain canopy is a very cool product.
 
Casey/Q:
Its almost like having a PGA TOUR caddie working for you.
 
Craig/A:
Exactly. Yupits ideal.
 
Casey/Q:
What are some other things you look at to grow your business?
 
Craig/A:
I see more opportunities in travel covers and carts based on two things. One, continuing to take market share. I think Bag Boy has really generated a name for themselves, a very strong brand, as a company with high quality products and service and products that sell through at retail and provide good margin for the retailers. Thats kind of what we focus on and its all about the sell through. If the product doesnt sell through and it just sits there the golf professional or retailer wont be apt to come back and work with you again. But, if theyre doing well with the productand happily in our case they are doing wellthe tendency is to keep the shops and stores stocked with all our current products. So, I still see market share opportunities there for us.
 
Casey/Q:
Even in a marketplace which is a little flat?
 
Craig/A:
I think so. One of the benefits we experience as a strong company in a flatter or less than healthy marketplace, like we have in golf today, is that other companies cant make it and they go out of business. I certainly am not wishing that on anyone, however, when companies that compete in our product categories do go out of business, because our brand is so strong, we tend to pick up market share that way. Also, we are lucky to be a leader in one of the only growing product category markets in golf, the walking cart market. And that equates to tremendous opportunity if youre a brand leader in the category. That is true of travel covers as well. Now, where we have a lot of room to improve and build market share is in bags. And the bag category is by far the biggest volume category of the three: carts, travel covers and bags. So, as our success in the cart bag business grows and with the feedback were getting on our new line going out this fall, I think there are some real opportunities for growth for Bag Boy to gain market share in the bag business. And that will provide us with a strong opportunity to grow the company. Well always continue to look for opportunities out there in the marketplace. Whether its partnering with entities like David Leadbetter or things like thatwere not afraid to branch out from our core business as opportunities present themselves to potentially increase sales and profits.
 
Casey/Q:
Well, I know how proud you are of this, your 60th anniversary.
 
Craig/A:
I think the 60th anniversary is a very big deal. Were one of the few golf companies who have attended the PGA Merchandise Show every year its been in existence. So, theres a lot of history with Bag Boy. Were kind of like a smaller company that has really grown up over the last five to ten years. Its significant to stay in business in any industry for 60 years, let alone the golf business. It shows the company has done a lot of good things and we will continue to do good things.
 
Casey/Q:
Its not necessarily the most glamorous side of the golf business, though, is it?
 
Craig/A:
Well, no, youre right about that. The travel cover and walking cart markets are kind of under the radar in the golf industry. They are product categories that dont get the exposure that clubs and balls get. I dont think a lot of people walk around thinking of Bag Boy in terms of being an industry leader like they would about PING or TaylorMade or Titleist. Nonetheless, we are an industry leader and for the most part, the product categories that we are competing in are experiencing growth whereas most of the other product categories, like clubs and balls, are experiencing shrinkage or at least, stagnation. So, our revenue and potential growth opportunity story is pretty encouraging right now. Give me successful. You can have glamorous.
 
Casey/Q:
Good point. Bag Boy distributes and sells worldwide, right?
 
Craig/A:
Oh, yes. We have 20 international distributors and we sell to just about every golf market in the world.
 
Casey/Q:
Do you use company reps or independent reps?
 
Craig/A:
All our reps are independent reps. Weve got some great guys and gals out there. I think we have one of the best independent rep forces in all of the golf industry.
 
Casey/Q:
For you personally, is this a pretty big job? Keeping track of this business and trying to figure out ways to grow it?
 
Craig/A:
Yes, it is a challenge. Weve got so much going on all the timea lot of balls up in the air that we are juggling. Were growing in a lot of different ways and sometimes its harder to manage successful growth than it is to figure out how to get that growth to happen in the first place. The staff in the last five years has gone from ten people to 40 people. Sales revenue has grown significantly, which of course is a good thing. So, were having a lot of fun, but, were also working harder than weve ever worked.
 
Casey/Q:
Whats the executive structure of the company?
 
Craig/A:
The owner groupthere are two managing partnersDavid Boardman and Leighton Klevanaand these two guys are the managing partners. Then they have a more or less silent investment partner. David and Leighton are in here every day. One of them heads up more of the product development and our product teams and the other is more involved in the finance and general management side of things.
 
Casey/Q:
Youre a private company so you dont have to divulge numbers, however, try to give people an idea of how well you are doing.
 
Craig/A:
Well, even in this relatively flat golf market, weve grown our revenue conservatively 20 to 25 percent year on year for the last five years. Its been a very positive, active period for the company. Weve been able to take advantage of opportunities that have come our way, like the Swing Setter, and everything else weve talked about today. Since David and Leighton took over eight years ago theyve increased sales, and more importantly, profits, every year. In the golf industry these days, if you can run a profitable business year after year then thats a pretty good achievement.
 
Casey/Q:
So whats the secret? Is there a secret, or, does it happen by design?
 
Craig/A:
I think at the end of the day its all about products and product innovation. The industry is consolidating so if your product isnt unique and different and of a quality nature youre going to have a tough time selling it and doing so profitably. Some of the toughest competition we have, interestingly, comes from some of the larger retailers themselvesseveral of our best customers. Some of the bigger retailers are sourcing out their own stuff as private label products and they are competing with us and other specialty manufacturers. When they do this, there isnt a lot incentive for them to stock a brand name accessory product unless the consumer demands that brand name product be made available. Fortunately for us, people request Bag Boy products by name so retailers almost have to carry our stuff even though they might make slightly better margins on private label stuff. Thats why its so important to keep coming up with innovative, quality products.
 
Casey/Q:
It also really speaks to the importance of brand recognition.
 
Craig/A:
We have to make sure that consumers keep asking for our products by name, or, see something in our line of a proprietary nature that other companies cant readily copy. This keeps us sharp. It keeps us looking for new ideas and unique products. With regard to other direct competitors out there, everyone understands the service game and the quality game and the question is can they pull it off profitably and can they compete in terms of relationships and distribution channels. We feel like product is where we need to focus our attention onto always try and make sure we have the most innovative product manufactured to the highest possible quality standards. We like to refer to it as visible technology. When the consumer walks in to the store and sees our Revolver golf bag with this top that revolves, or this walking cart with a one-handed folding mechanism, they get it. They understand right away what is different and unique about the product.
 
Casey/Q:
I dont think I even have to ask, but, youre optimistic about the future?
 
Craig/A:
If we can continue to come up with unique and innovative products, if we can continue to service our customers the way they have become accustomed to, and if we can continue to build on our brandthe Bag Boy brandas an industry leader, I think we will continue to have a very bright future.
 
Casey/Q:
Craig, its been a pleasure speaking with you.
 
Craig/A:
Casey, I enjoyed it. Thanks for taking the time to do it in this kind of depth.
 
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