And the company is even bringing its Exotics line to the green with the Exotics David Glod Tour Proto Putters, designed by and named for the companys founder and chief designer.
Its more new merchandise than Tour Edge has ever pushed out before. The company believes that the more products it puts out there, the better chance it has of turning a profit in 2009.
Regardless of market conditions, everyone else is moving out new products at a rapid pace so we have to keep up, said Glod.
Tour Edge isnt backing down from the bigger equipment manufacturers when it comes to pricing, either. At $500, its Exotics XCG-V driver is bringing in top dollar in its category, along with Callaways FT-iQ and Titleists 909D Comp, and its Exotics XCG-V fairway wood, retailing at $369, is the Lamborghini of its class.
Will consumers pay driver-type money for a fairway wood in todays economy? Glod seems to think so. If not, hes got more than a few other clubs to lean on in 09.
The Exotics [brand] grew by 40 percent last year, said Glod. Its making enough money to butter the bread.
One of the reasons for the expensive price tag on the XCG-V series, which also includes hybrids, is the cost which goes into making such a club. The XCG-V combines three metals ' titanium, magnesium and steel ' to maximize power and performance. The XCG-V driver features a titanium cup-face that is 125 percent larger than previous Exotics models, an ultra light magnesium crown (two times lighter than titanium) and a V-shaped steel sole plate that helps shift the clubs weight to the rear of the clubhead, creating a lower, deeper center of gravity. Nearly half (49 percent) of the clubs weight rests in the sole, below the ball, which helps you to launch your drives higher and farther with greater control.
The XCG-V fairway wood has a titanium cup-face which is 25 percent larger than previous models, and the V-shaped steel sole plate helps transfer weight toward the heel and toe in the rear quadrant of the clubhead, for greater stability and accuracy. At 185cc, the Exotics XCG-V is 11 percent larger than its predecessor, making it much more forgiving than any other fairway wood weve ever done before, says Glod. The XCG-V has the lowest, deepest center of gravity of any Exotics fairway wood ever made, with 60 percent of the clubs weight sitting below the ball to help you launch your shots quickly.
Its the best wood weve ever done by far, said Glod. The sound is phenomenal.
Two-time PGA Tour winner Luke Donald recently added the XCG-V to his bag. Donald has a 3-wood, which Glod notes he frequently uses off the tee because he cant find a driver that hits it farther.
For consumers looking for a more moderately priced driver there is the Exotics XLD-LS, which retails for $299. The XLD-LS weighs in at a mere 295 grams, making it one of the lightest drivers in golf and a good option for players with slower swing speeds. The sloping crown and pentagon-shaped head helps shift weight to the rear three corners of the club, giving you more forgiveness on off-center hits.
An even cheaper option to the Exotics drivers is the Bazooka QLS, which Tour Edge will launch at this weeks PGA Merchandise Show in Orlando. The Bazooka QLS has a very affordable $149 price tag. Theres also the Bazooka GeoMax 2 driver ($219.99), which boasts four weighted cavities in the rear sole of the club to help move the center of gravity lower and deeper in the head, promoting higher shots. The GeoMax 2 is also available in 12- and 15-degree lofts.