Acushnet completes sale of Cobra to Puma


The Acushnet Company said Friday that it completed the previously announced sale of the Cobra golf brand to Puma AG. The transaction includes the Cobra brand, as well as related inventory, intellectual property and endorsement contracts.

“With the sale of Cobra complete, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet.

Acushnet will continue to provide transition services to Puma on behalf of Cobra – including production, distribution, field sales and customer service – for an agreed-upon period of time.
Financial terms of the transaction have not been disclosed.