Ben Hogan Golf on Monday introduced the new PTx irons, with the company boasting of a seven-step co-forging process that differentiates the product from the rest of the game-improvement market.
“The industry trend in game-improvement irons is to cast them,” Terry Koehler, president and CEO of the Hogan Golf said in a release. “Very simply, it is cheaper to do it that way. But we have taken a completely different approach that is true to the principles Mr. Hogan gave us with regard to forged irons. He strongly believed that only a true forging could deliver the feel and performance better golf requires.”
“With the PTx irons, our goal was to design the best performing clubs we could for the mid-handicap player without the constraints of cost. With this approach we are able to deliver the amazing feel of a forged players iron with the forgiveness of a game improvement iron.”
Instead of the traditional 3-PW offerings, the PTx irons come in 28 different lofts from 20 to 47 degrees based on the company's Precise Loft System.
The clubs will be available for purchase in April. The standard KBS Tour V or KBS Tour 90 steel shafts will retail for $169 per iron, while the standard graphite UST Mamiya Recoil shafts will go for $184 per iron.