Bridgestone introduces two new e6 golf balls

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Bridgestone Golf has launched two new models of its most popular golf ball series, the e6. The e6 Soft and e6 Speed were made available in select warm-weather markets and on bridgestonegolf.com on Nov. 1, with nationwide rollout scheduled for early 2017.

According to Bridgestone, the new models offer players the choice to select a feel that suits them:

The e6 Soft "reduces driver spin for longer distance and optimizes launch with irons/wedges for superior stopping power."

The e6 Speed "delivers explosive initial ball velocity for incredible straight distance."

The balls were developed using data gathered from more than 2 million in-person and online ball-fitting sessions.

Bridgestone introduced a proprietary ball-fitting system in 2007 and uses the data gathered to drive research and development.

“Unlike competitors, we are not advocating that most amateurs play a Tour-level ball,' said Elliott Mellow, Bridgestone's marketing manager of ball fitting. "Rather, we designed the new e6 series to benefit the widest variety of players.”

Suggested retail price for both new ball models is $28.99 per dozen.