Bridgestone: Tour-caliber golf balls for all


In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability.

Start with the four-piece Tour B330 and Tour B330-S models, which are geared toward players with swing speeds greater than 105 mph. Both feature the company’s proprietary Dual Dimple Technology, which is designed to optimize aerodynamic performance, with the cover’s smaller inner dimples increasing thrust power at launch for greater distance while the larger outer dimples promote a shallow angle of descent for increased roll out on landing. In addition, these versions of the B330 come with larger cores, for increased ball velocity, and softer urethane covers, for better spin performance, than previous iterations.

“I’ve always thought Bridgestone golf balls were hands-down the most consistent balls in the wind, but the new Dual Dimple pattern flies even better,” said Matt Kuchar, who endorses Bridgestone products. “How Bridgestone is able to make a golf ball go farther, and at the same time spin more around the green, just boggles my mind.”

Said Brandt Snedeker: “It helps when you have Bridgestone Tire, one of the largest rubber companies in the world, when you have that behind your R&D department you have a lot of resources to pull from. They don’t force anything, they don’t try to reinvent the wheel, just make everything a little bit better.”

Snedeker switched to the Tour B330 black ball on Tuesday of the Farmers Insurance Open. Five days later he was a winner at Torrey Pines in a playoff over Kyle Stanley after shooting 67 in a final round that featured 17 of 18 greens hit in regulation.

“Worked out pretty well that week,” Snedeker said at the Arnold Palmer Invitational. “All the companies out here, guys struggle to get into the new balls, but I put it straight in play the first week every time because I know it’s always better.”

Kuchar tied for third last week at the Masters and had a chance to win when he made eagle on the par-5 15th hole during the final round. Snedeker shot 68 in the third round and tied for 19th.  

Bridgestone engineers say they were not only thinking about professionals like Kuchar and Snedeker when they set about upgrading the B330, as evidenced by the introduction of the Tour B330-RX and Tour B330-RXS ball models. These three-piecers are designed specifically for amateur swing speeds less than 105 mph and feature a newly patented mantle layer and as well as the Dual Dimple Technology.

The concept for these was born from information gathered through Bridgestone’s ball-fitting service showing that nearly 75 percent of golfers have swing speeds that prevent them from properly compressing the traditionally firmer Tour ball cores. So, Bridgestone created a softer core urethane cover for these balls in an attempt to make it easier for moderate swing-speed players to do that. In addition, a newly formulated mantle layer is designed to further reduce sidespin and backspin on longer golf shots for better accuracy and distance.

Rex Hoggard contributed to this report.