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Callaway targets fairway metals market

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One of the first things Chip Brewer did when he became chief executive officer of Callaway Golf in early 2012 was to challenge his research and development team to do something the company had not done in some time. And that was to produce a hot, category-leading fairway metal. One that was long and forgiving and also versatile enough to be hit as easily on the tee and off the deck as it could be out of the rough.

A little less than a year after Brewer threw down that gauntlet, Callaway released its X Hot fairways. And the sense among technicians at the Carlsbad, Calif., clubmaker is that they have accomplished just what their boss wanted.

These clubs are hot, they say, thanks to the way technicians adapted Callaway driver face technology to increase ball speeds all across the Carpenter 455 stainless steel face of this fairway and push USGA limits on Coefficient of Restitution. That encourages distance, and so does a feature called Internal Standing Wave, which is designed to optimize Center of Gravity. In addition, a modern Warbird sole has been made to bolster performance on shots from lies that are good, bad and/or ugly.

Callaway’s X Hot fairways come in three versions. The Standard is available in 3, 4, 5, 7, 9 and 11 woods and boasts Project X shafts stock. A Pro model features a slighter smaller head, less offset and more camber. And the CG here is moved forward for a flatter shot trajectory and less spin.

This club utilizes a Project X Velocity shaft stock and comes in four lofts: 13.5, 15, 17 and 19. Then, there is the 3 Deep, made with a deeper face, so it is particularly good off the tee. Callaway officials said that Phil Mickelson liked this one so much he immediately put it in his bag.

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