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Choi goes big-time with small company

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When it comes to the golf clubs being used on the PGA Tour, most players are tied to big-time endorsement deals with big-time companies. Last week’s Players champion, K.J. Choi, however, used irons and wedges made by a comparatively small Japanese club manufacturer named Miura Golf.

A 45-year old company, Miura does not sign players to endorsement contracts – Choi chose to wield the equipment on his own merit.

“It’s validation enough when one of the world’s best players chooses to play your company’s clubs,” said Miura president Adam Barr, “but that validation takes on an even bigger meaning when he beats the world-class field in the PGA Tour marquee event of the year.'

Choi used the CB-501 irons in 4-PW, and the company's Classic model 54- and 60-degree wedges, with frequency matched KBS shafts.