The Fire ball will feature an ElastodynamicTM recyclable cast urethane cover for maximum playability and performance. The Fire ball also features a 318 tour-precision dimple pattern as well as an energy intensifying mantle for maximum power. Dixon Golf's Fire ball retails for $74.95 per dozen - the most expensive ball on the market.
'This ball is not for everyone,' says Dixon Golf CEO William Carey. 'This ball is only for the golfer that demands the absolute best in performance. Its price point is unreachable for a certain segment of golfers, which is why we have two other offerings - the Earth and Wind - that retail for $39.95 and $24.95, respectively.'
The ball will be initially available at PGA Tour Superstores nationwide, while other retailers quickly stock their shelves.
'Dixon's new Fire ball is a joy to play. It does everything a premium ball should do - explodes off the club face, checks up, spins, rolls true - with the added benefit of being created from recyclable materials. Goodness, gracious, great balls o' fire!' Said Dixon Golf's celebrity spokesman, Academy Award Nominated actor and environmentalist, Don Cheadle.