Making noise again


LAS VEGAS – If you remember back to the PGA Merchandise Show in Orlando, editorial director Jay Coffin wrote and blog about Pure Grips and their loud display.

Well they are back at it again here in Vegas, just a little quieter this time.

As CEO Wes Brasher explained to me, at the show in Orlando they were still new to the product and as with everything practice makes perfect. Their reps are taking on and off the grips with little to no noise these days, but they're still going on just as fast and with little fuss.