Nike makes big swoosh over weekend


What a weekend for the Swoosh. Nike’s logo was all over the sports world on the weekend, capped by Tiger Woods and Anthony Kim getting it on at Congressional. Add Wimbledon finals victories by Roger Federer and Serena Williams to that, and you have both sides of the pond thoroughly bracketed by the ubiquitous trademark.

No changes in Tiger’s bag: the Nike SQ DYMO driver helped Tiger hit his tee ball an average 312.4 yards (4th in the field) and land it in 73.2 percent of the fairways (T7). He’s still using Nike VR TW Blades, 3-PW, and he hit 76.4 percent of his greens with them (T3). Woods now has three of Nike’s five PGA Tour wins this year – his others were the Arnold Palmer Invitational and the Memorial Tournament. The other Nike winners have been Paul Casey (Shell Houston Open) and Lucas Glover (U.S. Open).