Well, turns out there was a method to their thinking, as Nike announced that the putters will be called, ironically enough, METHOD. They’ll be available next February in five models (four blades, one mallet) for about $250 suggested retail.
The story with this putter is in the face. Nike’s approach to the age-old problem of getting the ball rolling forward quicker – that is, skidding less – is a face with “polymetal” grooves that combine soft feel with the audible “click” feedback so many golfers want. In making the new face, Nike was able to move 30 grams (a little more than an ounce) of weight out of the face and into perimeter areas of the putter, where it can help stop twisting.
This isn’t the first face-based attempt to control forward roll – which should tell us something. The less the ball skids, the less likely it is to go off line – so any anti-skid, quicker-to-the-roll technology deserves a look.