GRAPEVINE, Texas – Jerry Jones, owner and general manager of the Dallas Cowboys, knows a good business opportunity when he sees one. So when the idea arose to build a golf course themed around his beloved football team, it came as no surprise that he was interested.
As the only NFL owner with full rights to his team's logo usage, Jones can license the Cowboys brand however he chooses. With business savvy flowing through his veins, Jones saw a chance for the Cowboys brand to cross over into golf, and Cowboys Golf Club was born, becoming the world's first NFL-themed golf course.
|Cowboys Golf Club|
How to get there
From DFW airport, take TX-97 N until it turns into TX-121 N. Take exit toward Bass Pro Shops. Left on Bass Pro Dr. Right at TX-26, then u-turn the other direction. Right on Fairway Dr.
How to play it
$180, all-inclusive. Check the website for tee times and exact rates.
Historic downtown Grapevine has numerous shops and restaurants. At Big Fish Grille a pint of Shiner Bock goes great with their famous fish tacos.
The club specializes in corporate outings and charges an all-inclusive price that covers food and non-alcoholic beverages in the price of each greens fee.
'Since we're an entertainment club and executives entertain here frequently, it's great when clients don't have to open their wallet all the time,' said Shawn Humpries, director of instruction at Cowboys Golf Club.
Designed by Jeff Brauer and opened in 2001, Cowboys is set amidst a sprawling nature preserve in Grapevine, one of the up-and-coming business districts in the Dallas-Fort Worth area. As the crow flies it’s 15 miles from the new Cowboys Stadium, but it’s adjacent to DFW airport, making it a convenient stop for the business traveler.
Sure, the stereotypical Dallas golf course is set amidst a concrete jungle of business parks and office buildings, but from the moment you step on the first tee at Cowboys you’ll feel like you’re anywhere but Dallas.
'The most popular comment I hear is that this course looks like one you'd find in Georgia or the Carolinas,' said Humphries. 'It just doesn't look like a course you'd find in Dallas.'
At Cowboys, lush, green fairways are protected by tall, thick trees. There are more natural ravines, lakes and creeks here than you’ll find at any other course in the area. And like all truly great golf courses, the course starts out solid and sustains the momentum throughout.
No. 1 is a solid par-5 that makes you think hard about your second shot. The conventional strategy is to lay up for a wedge approach shot, but longer hitters enticed to go for the green in two will be tested by a massive bunker protecting the left front of the green.
As is the case with any Super Bowl-caliber team, the course begins strongly and finishes even stronger. The first and last three holes at Cowboys are a par-3,4,5 combination.
At the par-3 17th a long-iron shot is required over a deep ravine. The back-to-front-sloping green is no bargain either. As with all par-3s at Cowboys, par is a solid score here.
While the topography is indeed unique, so too are some of the man-made characteristics of the facility. Inside the clubhouse, you’ll find a prominent display with sparkling replicas of all five Super Bowl trophies, as well as memorabilia from players past and present. It’s a scene that would make any Redskins fan feel sick to their stomach.
When it comes to service, however, Cowboys Golf Club will make a fan out of any golfer, no matter which team you root for. Beverage cart women clad in Cowboys jerseys are cheerful and polite, and by including unlimited food and non-alcoholic beverages, players are able to freely enjoy their round.
In fact, this all-inclusive pricing strategy and overall commitment to service has helped Cowboys become a three-time winner of AvidGolfer Magazine’s 'Best Place to Hold a Corporate Event in the Metroplex.'
If the excellent service you'll receive isn't enough to compel you to play golf at Cowboys, maybe the chance to see some of the Dallas Cowboys players will convince you otherwise. Humphries said when Bill Parcells was coach he was a regular during the off-season, and Humphries has also worked with Troy Aikman, Emmitt Smith, LeRoy Jordan, Tony Romo and Terrance Newman.
Celebrity sighting or not, by the end of your round you’ll be impressed with the golf experience at Cowboys Golf Club. Jerry Jones thanks you for your patronage. It will undoubtedly help pay for the new $1.3 billion Cowboys Stadium.