New LPGA Commissioner On Deck


First of all, she doesnt plan to attend the U.S. Womens Open, despite the fact that she now is the supreme head of the women of the LPGA. This all happened so suddenly that Carolyn Vesper Bivens is frantically trying to get her business wrapped up.
I actually have another life that I have to transition, and I only left my New York group (Wednesday) morning, and I didn't get to make phone calls to my L.A. people and my New York people until late (Wednesday) and early (Thursday), said Bivens. So I still have some transitioning to do of that part of my life.
Carolyn Vesper Bivens
Carolyn Vesper Bivens will become the LPGA Tour's seventh commissioner.
Bivens will become the first female and only the seventh commissioner in the organization's 55-year history when she assumes the role next month. Bivens, 52, is currently president and chief operating officer of Initiative Media North America, the largest media services company in the United States and part of the Interpublic Group of Companies.
She was unanimously elected by the LPGA Board of Directors, which had formed a search committee in January to work in concert with Heidrick & Struggles, a global executive recruiting firm. Current LPGA commissioner Ty Votaw announced his resignation on Jan. 7, but will remain with the LPGA to ensure an orderly leadership transition.
I was in a tangential world in media planning and buying, and so that (the phone call from Heidrick & Struggles) was the first contact, the 52-year-old Bivens said in explaining how she was first contacted concerning the position. And it only took one meeting before I was very seriously bitten by the bug, and knew that this was something that I was extremely interested in.
The LPGA is well on its way toward a stratospheric place in the sports world, Bivens believes.
The platform that's been built, the momentum that's been built in this sport - looking at the seasoned players who are on the tour, the young ones who are fairly new to the tour, and then looking out to those who are in the pipeline, this is a sport that has an awful lot of momentum, she said. And I just could not be more pleased to come into a brand that's this strong and has this promising of a future as the LPGA, and I look very forward to working with them.

Her deep background with all forms of media fits well with the LPGAs goals, she believes.
The fact that I work with - and have worked with - all media types, all media forms, with the networks, with publishers across a variety of platforms, I think will benefit me, she said.
Votaw, who was not a member of the search committee, said the number of applicants ran into the hundreds.
And it ran the gamut of some interesting people who raised their hands, as well some of the most qualified people in the area of sports entertainment, marketing and business. And out of that process - I think I can speak for the search committee - that based on report of the search committee, after that process completed itself, there was no more qualified person than the person that was selected, and that's Carolyn.
Bivens herself is a golfer, having been in the Washington, D.C., area for a number of years.
I don't play as much as I'd like to, she confessed, and maybe as much as I'm about to. My home course for 22 years was Congressional. In terms of favorite courses, I've got a number around the world. I have to say Pebble Beach ranks right up there. LPGA International sure isn't bad for the LPGA's backyard, and I love some of the Greenbrier courses.
But on the other hand, is there really a bad course?