Billy Horschel trusts Titleist Pro V1x to win the TOUR Championship by Coca-Cola and FedEx Cup.
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While Mizuno is best known for its sleek, high-performance irons, the clubmaker also produces high-quality woods. Witness the new JPX EZ line, which is aimed at the game-improvement golfer.
Swing speed is an increasingly important factor when it comes to determining the ball that suits golfers best, and a recent example of that development is the new Speed Regime from Callaway.
Club maker Bob Vokey continues to look for ways to improve the premium wedges he produces for Titleist, and his latest effort, known as Spin Milled 5 line or SM5, is designed to provide more spin
Water is one of the key components of Bridgestone’s new B330 golf ball line. Yes, water.
It may be time to stop calling golf the royal and ancient game, as continuing advances in technology and the ways they are applied are making the sport anything but olden.
While Titleist relies a great deal on its professional tour staff for feedback on improving its ProV1 and ProV1x offerings, the equipment maker turns mostly to recreational golfers for information
The key feature in the new DryJoys Casual shoe line from FootJoy is a proprietary polymer outsole material called Fine-Tuned Foam (FTF).
TaylorMade used this year’s PGA Merchandise Show in Orlando as a time not only to promote its latest product introductions, but also to advance the concept of “lofting up.”
Golf clubs, balls and shoes are not the only tools of the game that are benefiting from significant advances in technology these days.
Lamkin has been in the golf business ever since company founder Elver B. Lamkin began making the first leather grips nearly a century ago.
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