Titleist Brand Ambassador Chesson Hadley captures his 1st career PGA Tour title at the Puerto Rico Open.
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It may be time to stop calling golf the royal and ancient game, as continuing advances in technology and the ways they are applied are making the sport anything but olden.
While Titleist relies a great deal on its professional tour staff for feedback on improving its ProV1 and ProV1x offerings, the equipment maker turns mostly to recreational golfers for information
The key feature in the new DryJoys Casual shoe line from FootJoy is a proprietary polymer outsole material called Fine-Tuned Foam (FTF).
TaylorMade used this year’s PGA Merchandise Show in Orlando as a time not only to promote its latest product introductions, but also to advance the concept of “lofting up.”
Golf clubs, balls and shoes are not the only tools of the game that are benefiting from significant advances in technology these days.
Lamkin has been in the golf business ever since company founder Elver B. Lamkin began making the first leather grips nearly a century ago.
Big Bertha is one of the most iconic brands in golf history, so it is not surprising that the release of a pair of Callaway drivers bearing that appellation is creating some excitement.
In describing the new i25 product line that Ping released at the start of the new year, company chairman and CEO John Solheim said they carried a common theme of increased distance and improved co
Cobra Golf continues to update its offerings in the driver category with the 2014 introduction of Bio Cell and Bio Cell+.
Decades ago, Nike famously used a waffle-iron design on the sole of its running shoes to revolutionize that athletic footwear category.
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