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Titleist technology turns adjustable

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Technologically speaking, the new Titleist 910 driver series has a lot going on.

Start with the clubheads, which company officials say are the fastest and most stable Titleist has ever made in a driver, the 910 D2 features a 460cc, full pear-shaped head that promotes straighter ball flight with higher launch and low-to-mid spin, while the 910 D3 boasts a somewhat smaller (445cc), classic pear-shaped head for a lower spinning, more boring ball flight off the tee as well as greater workability.

Titleist 910 Series driversTitleist 910 Series driversFeatures include an ultra-thin crown that allows more discretionary mass to be relocated low and deep to enhance stability. In addition, the rear portion of the 910 crown has been re-designed so it slopes lower than that of its predecessor, the 909, pushing the center of gravity lower and deeper. The rear bezel weight has been moved lower and deeper, too, and on-axis with relation to the center of the clubface. That also improves speed and stability. And the driver heads have been engineered in such a way to create a hotter, more solid sound off the clubface.

Cosmetically, the 910 D2 and 910 D3 have a much different look from the 909, with a black, PVD finish. What is not so evident, however, is the optimized, variable thickness face insert with a thick central portion that is equidistant from all points around the face perimeter. Titleist officials say this allows for a substantially larger maximum ball speed area and an improved launch/spin face map gradient.

Then, there is the new SureFit Tour (SFT) dual-angle hosel, a patented way to independently and expediently adjust and set lie and loft. “We describe this technology as a ‘tour-van-in-a-hosel’ because when we use it in combination with the interchangeable shaft and rear bezel weight, we give a fitter all the power of a Tour van right there at the point of fitting,” says Chris McGinley, vice president of marketing for Titleist golf clubs. “We can adjust lie and loft as well as change the shaft and weight of the driver right on the tee.”

The SFT hosel features a sleeve and a ring, each with four settings. The sleeve settings are numbered 1, 2, 3 and 4, while the ring settings are lettered A, B, C and D. That results in a matrix of 16 unique lie/loft combinations that enable the fitter to make left or right flight improvements (mostly via lie adjustment) and launch and spin improvements (mostly via loft adjustments).

It is the combination and interaction of the ring and sleeve that provides the “dual angle,” and allows for independent adjustability of lie and loft that is not available in competitive drivers.

To be released Nov. 15, the 910 series has an array of stock shaft options that include three proprietary Mitsubishi shafts featuring next generation Diamana MDI (for multi-dimensional interlay) technology and three different weight and bend profiles. Aldila RIP and Project X shafts are available, as well.

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