Ashford named president of Nike Golf


Daric Ashford has been named the next president of Nike Golf.

The company released a statement announcing Ashford's promotion Friday. A 21-year veteran of Nike, Ashford served most recently as the VP and GM of Jordan Brand for North America.

"Daric's leadership has helped to deliver strong revenue growth and expand the Jordan Brand," said Jayme Martin, VP and GM of Global Categories, in a statement. "His proven track record, along with his experience in global categories, makes him ideally suited to leading the golf business."

Last month the company announced that Cindy Davis would be retiring from the company after serving as president since 2008.