The Big Easy is making a big change for 2014, as four-time major champion Ernie Els has signed a multiyear deal to play Adams Golf equipment.
“As a player, there are many factors in something as fundamentally important as your equipment,” Els explained. “Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products. I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”
In addition to using Adams equipment, he will also showcase the brand’s logo on his headwear and golf bag. He has previously been under contract with TaylorMade and Callaway.
Els is expected to make his 2014 debut this month at the European Tour’s Commercialbank Qatar Masters.