Well, that didn't take long.
After an underwhelming 2014 campaign, Ian Poulter made an equipment switch last month, moving from Cobra/Puma to Titleist. With new weapons in hand, the Englishman has quickly rekindled his game at the WGC-HSBC Champions and sits four shots behind Graeme McDowell entering the final round.
Poulter is using Titleist for both his clubs and balls, and after a second-round 67 he tweeted, "That's the best golf I've played all year."
"The new equipment's fantastic," he told reporters. "The new Titleist 2015 ball that I'm using right now, which gets launched next year, but I'm putting it in play - it's working. It spins a bit more, so I've got more control around the greens. The new driver, 915, is working fantastic. So I'm very happy with all the equipment in my bag."
Poulter began the year at No. 12 in the OWGR, but after a season that included only two top-10 finishes on the PGA Tour - one of which came at this event last November - he entered this week 44th in the standings.
Despite an even-par 72 in Round 3, Poulter is still well within striking distance of the leader, tied for seventh alongside Thorbjorn Olesen. Poulter's familiarity with this event also appears to be helping his cause; after winning in 2012, he followed up with a runner-up finish in 2013 and is now in position for his fifth straight top-15 finish in this event. His stroke average in Shanghai since 2010? A rather serviceable 68.58.