The PGA Tour announced Tuesday that chief marketing officer Jay Monahan will become the Tour’s deputy commissioner effective April 1, paving the way for 43-year-old to succeed Tim Finchem as the organization’s commissioner when Finchem's contract expires in June 2016.
Monahan has served as the Tour’s CMO and executive vice president since March 2013. Prior to that, he worked from 2010-13 as the Tour’s senior vice president for business development and spent two years, from 2008-10, as the executive director of The Players Championship.
In his new role, Monahan will report directly to Finchem and, according to a statement from the current commissioner, the two will work "closely on the entire scope of business operations and strategy."
"Jay has been a key member of the Tour's senior staff since June of 2008, and has done an excellent job," Finchem said in statement. "Even though the PGA Tour continues to grow and prosper, this step is being taken to further strengthen our organizational structure, enhance our management coordination, and ultimately continue to deliver on three key pieces of our core business: driving benefits to our players, growing the charity support in the communities where we play and doing our part in golf to help grow and protect this great game."
Monahan was a four-year member of the golf team at Trinity (Conn.) College, where he received a bachelor’s degree in 1993 before adding a master’s degree from the University of Massachusetts in 1995. While working as executive director for IMG Worldwide, he helped create the Deutsche Bank Championship, serving as its first tournament director, and also spent time in the mid-2000s as executive vice president of Fenway Sports Group.
Finchem, who will turn 67 next month, took over as commissioner on June 1, 1994 and has served in the Tour’s highest position for nearly 20 years – almost the identical tenure of his predecessor, Deane Beman, who retired at age 56.