Timeline: Nike's impact in the golf industry


Nike golf timeline 

1984: Nike introduces its first line of golf shoes, including one called the Turnberry.

1985: Seve Ballesteros is the first tour player to sign with Nike.

1986: Nike signs its first college golf team, the University of Georgia women.

1993: Nike takes over sponsorship of the former Ben Hogan Tour. In the first Nike Tour Championship, held at Oregon's Pumpkin Ridge, David Duval wins.

1996: Newly turned pro, Tiger Woods signs a reported five-year, $40 million contract with Nike.

1996: Nike launches the first line of Tiger Woods shoes.

1997: Woods wins the Masters by a record 12 strokes.

1998: Nike introduces it first line of golf ball, four different versions of the Precision.

1999: Glen Day wins at Hilton Head, becoming the first player to win on Tour using a Nike ball.

1999: Nike releases a TV commercial featuring Woods juggling a golf ball with the face of his wedge for nearly 30 seconds.

May 2000: Woods announces he is switching to a Nike ball. Previously he has played Titleist.

2000-01: Woods accomplishes the "Tiger Slam," winning the next four majors - U.S. Open, The Open, PGA Championship, Masters - with a Nike ball.

2001: Woods signs a reported five-year, $100 million extension with Nike.

July 2001: Duval, playing Nike Forged Blades in The Open, becomes the first player to win a tournament using Nike clubs.

January 2002: Nike introduces its first clubs at the PGA Merchandise Show.

2003: Nike passes Etonic to move up to No. 2 in golf footwear, behind only FootJoy.

February 2003: In an interview with Golf magazine, Woods' rival, Phil Mickelson, says Woods "has inferior equipment. Tiger is the only player who is good enough to overcome the equipment he's stuck with."

2004: Nike launches its ad campaign featuring "Frank," Tiger Woods' talking headcover.

April 2005: Woods sinks his miracle chip shot at the 16th hole of the Masters. The ball hangs on the edge of the cup, Nike logo fully visible, before tumbling in for a birdie.

2006: Woods signs another extension with Nike.

2007: Nike is the first equipment company to introduce a square-headed driver.

2008: Cindy Davis named Nike Golf president, replacing Bob Wood.

January 2013: Rory McIlroy signs a reported 10-year, $200 million deal with Nike.

July 2013: Woods signs a fourth contract extension with Nike. Terms are not disclosed.

June 2016: Nike announces that sales at its golf division fell 8.2 percent to $706 million in the fiscal year that ended in May, making it the company’s worst performing major category

August 2016: Nike announces that it plans to "transition out" of golf equipment, instead focusing solely on its footwear and apparel business.